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Shopgood.org is launched today - the first UK shopping portal to give 100% of all income to charity.
Shopgood.org offers shopping at all the major UK online Stores from Allders to Woolworths. The difference is that all the commission received from these stores (between 2 and 15%) is donated directly to the Southern Africa Crisis Appeal run by the Disasters Emergency Committee.
With business to consumer e-commerce in the UK worth £6.6 billion in 2001, (National Statistics Office) it would only take 0.3% of online shoppers to use this portal to generate £1m (assuming average of 5% commission). Shoppers pay the same prices and receive the same service directly from the merchant as before. The only difference is that their shopping activity will help to keep people alive who would otherwise die of starvation. As an example, spending £30 at Amazon.com will result in a donation that will feed a family in Southern Africa for a week (£3 commission generated - £25 will feed two families for a month according to the DEC site).

People planning their holidays over Christmas can also find all of the major travel sites such as Lastminute.com, First Choice, Opodo represented.
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“We're a bit late for Christmas, because we've all been working on our own sites too, but this site has only been possible thanks to the goodwill and commitment of a number of webmasters and suppliers offering time, resources and free publicity,” commented Kevin Frea, the Co-ordinator of Shopgood.org. We expect it to be successful because now shoppers can add an additional 'feel-good' factor to all the other advantages of shopping online."

Webmasters are invited to link to the site and internet users to invite all their contacts to visit. "We have experts in Search Engine Optimization involved who understand the importance of links in achieving this. We aim to rapidly rise to the top of major search engines for commonly searched terms such as 'mobile phones' so that one of the major obstacles to the success of a new website, visability, is overcome.)

Shopgood has ambitious plans to expand rapidly to other parts of the world. "We are all involved in Affiliate Marketing and our websites earn income from Germany, Australia, the US etc. Using our extensive knowledge it would not be difficult to expand Shopgood into those markets too.

Editors’ notes: Shopgood.org relies on affiliate marketing relationships with merchants set up through the major Affiliate Networks such as Commission Junction http://www.cj.com , UKAffiliates
http://www.UKAffiliates.com , Tradedoubler http://www.Tradedoubler.co.uk and BeFree
http://www.befree.com as well as independent merchants such as Amazon. Payments are set up to be made directly from these tried and trusted parties directly to the Disasters Emergency Committee, with the site expenses met from sponsorship and webmasters own resources. This arrangement is unique, certainly in the UK - there are other charity shopping sites such as
http://www.free2give.co.uk but they retain 50% of commission for administration costs.

The Disasters Emergency Committee website is at http://www.dec.org.uk

For further information please contact:

Kevin Frea

Tel. 0121 420 2356 / 07736 521713 /

kevin@talk4.org / caz@makesavings.com /

http://www.shopgood.org

This press release was distributed by ResponseSource Press Release Wire on behalf of Shop Good in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.