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You are using an outdated browser. Please upgrade your browser. The UK’s first online scratchcard where each card is a potential winner!

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PDV, the UK’s leading online direct marketers are this week launching a new consumer brand,, an online scratchcard game, to run alongside the highly successful ‘The Daily’.

The Scratchandmatch brand is designed as the consumer end of a sophisticated data collection vehicle, and offers the players the UK’s first online scratchcard game where every card is a potential winner, with prizes from £10 to £100,000, while providing advertisers and partners with the ability to offer highly targeted advertising and valuable data collection opportunities. has been developed by PDV’s in-house team, and has been soft-tested through Internet Exchange stores, and is now rolling out with a range of high-profile partners including MSN. is also being developed into a co-branded data collection vehicle for a range of partners.

After registering their personal information, consumers launch the game by clicking on an advertising banner, which will be targeted according to their stated preferences. They then scratch and match to find 12 winning spots out of 25. If they don’t find all 12, all spots are revealed to prove that the card was a potential winner, with at least 15 winning spots.

In return for the chance to win, players will be shown advertiser offers based on the player’s interest via e-mail and banners. They can also choose to receive such offers through the post and through SMS messages to their mobile phones. Launch advertisers with Scratchandmatch include Scottish Power, John Lewis and Tiscali.

PDV’s first branded game, the online lottery The Daily, launched in January 2001, and as the UK’s 3rd largest entertainment website has already picked up over 800,000 players, and has served over 70 million targeted banners. Earlier this year it created Europe’s first online lottery millionaire, a win that generated national newspaper and TV coverage.

Derick Hill, Managing Director of PDV, said:

“We’ve launched the new brand because we’ve seen how popular scratchcards have become in newspapers and through retail outlets. An online scratchcard was the obvious next step, and we wanted to make playing Scratch and Match as rewarding as possible, so we’ve made every card a potential winner, and we’ll prove it to the player at the end of the game! The consumer exchange of marketing data for the chance to win also makes it a very strong proposition for advertisers, who can reach the players they want in a feel-good, incentivised online environment.”


For more details on and PDV including high resolution images, please contact Steve Bustin, Vada Media, on 020 7247 0668 / 0780 372 9208 or

Notes for Editors

PDV is an online direct marketing company, established in September 2000. Its first online data collection vehicle was The Daily Draw , which has grown to become the UK’s 3rd largest entertainment website (according to Hitwise). The Daily Draw and Scratch and Match are based on a ‘fair exchange’ proposition in which consumers have the free chance to win cash in return for giving their attention to advertiser’s messages based on the interests that the consumers themselves specify. These messages are displayed through banners within the game and potentially, according to the players choice, e-mail, SMS or post outside of the game. These form PDV’s commercial revenue streams. The site currently attracts 75,000 plays each day, and has over 800,000 registered players. Over 5000 winners have so far been paid over £1,600,000, including Europe’s first online lottery £1 million winner in August 2002.

This press release was distributed by ResponseSource Press Release Wire on behalf of Vada Media in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit