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“Partner Advantage” programme rewards successful sales activities with goods and air miles

London, UK, November 26, 2002 – An innovative online loyalty programme for European resellers that rewards sales success with points towards selected merchandise or air miles was today launched by SonicWALL, the leading provider of comprehensive Internet security solutions. The programme, called Partner Advantage, is the first of its kind in Europe by any security vendor and is the latest in a series of extensions to Channel partner services and benefits that SonicWALL has introduced in the past twelve months.

Open to sales people from any registered SonicWALL reseller in Europe, the online programme rewards sales of certain products with points. Each quarter SonicWALL assigns reward points to selected products. To take part, individual sales staff simply register online for a Partner Advantage account. Every time they sell qualifying SonicWALL products they update their account with the sales information. Points are accumulated and may then be redeemed at any time for merchandise or even air miles.

“SonicWALL is clearly committed to its channel partners,” says Dag Lundervold, VP EMEA for SonicWALL, “and Partner Advantage gives us another tool to help us work closely with our resellers’ sales teams. The programme allows us to individually reward their sales activities and adds to the preferred status of SonicWALL resellers which already includes round the clock support services, regular training, account management, lead forwarding and first hand information services for authorized partners.”

Partner Advantage is operative as of November 25, 2002. Employees of registered resellers signup at Once registered, account management, reward claims and point redemption is all done online, anytime, anywhere. As such, resellers are always up to date with their activities and have access to point redemption at their preferred time.

With Partner Advantage, SonicWALL breaks new ground in its relationships with channel partners. SonicWALL delivers the most advanced, reliable and easy to manage security appliances and services; Partner Advantage delivers rewards to our channel partners selling them. Partner Advantage is a key component of the SonicWALL Partner Programme, which includes a whole portfolio of services and benefits to different level of resellers.

About SonicWALL, Inc.

SonicWALL, Inc. is the leading provider of integrated Internet security appliances offering access security, transaction security and security services for the enterprise, e-commerce, SME, education and government markets. Core technologies include firewall, VPN, SSL, high availability, anti-virus, strong authentication with digital certificates, vulnerability assessment and content filtering. Together, these products and technologies provide the most comprehensive Distributed Security Architecture available. SonicWALL, Inc. is headquartered in Sunnyvale, CA. SonicWALL trades on the NASDAQ exchange under the symbol SNWL. For more information, contact SonicWALL at +44 (0)1344 668090 or visit the company Web site at

For Additional Information Contact:

Katy Sutcliffe

Marketing Manager

SonicWALL UK, Middle East & Africa

Tel: +44 (0)1344 668090


Paul Shlackman

Write Angle Communications

Tel: +44 (0)20 8868 4101

Mobile: +44 (0)7775 655363


Certain statements in this press release are "forward-looking statements" within the meaning of the Securities Act of 1933, as amended. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Factors that could affect SonicWALL's actual results include, but are not limited to, the "Risk Factors" described in our Securities and Exchange Commission filings, including our Annual Report of Form 10-K for the year ended December 31, 2000. All forward-looking statements included in this release are based upon information available to SonicWALL as of the date of the release, and we assume no obligation to update any such forward-looking statement.

NOTE: SonicWALL is a registered trademark of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of trademarks of their respective companies.

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