Recreate The Film On-Line With The Click Of A Mouse
Bristol, December 4th: Hot on the heels of its Spiderman DVD campaign, Hyperlauch, a new-media creative marketing agency, announces the launch of an on-line marketing campaign to support the release of Stuart Little 2 on DVD (Columbia Tristar). The campaign is centered around a microsite designed with the film's target audience in mind, children.
The site uses locations from the film as backdrops for the many digital assets that have been created. "The site was designed with user enjoyment in mind," explains Hyperlaunch's Marketing Director Don Jenkins. "We are encouraging children and their parents to spend time online together playing with the various Stuart Little 2 microsite games & features. Our primary objective with the Stuart Little 2 campaign was to recreate interest in the film while delivering a fun on-line experience."
Assets on the site include a number of flash-based games including 'Dress up Stuart', 'Air Adventure' and 'Fix The Plane'. Users can also download a colouring book, and even play hide and seek with Stuart, with the chance to win special downloadable wallpaper.
While the site has been created with user experience in mind, its prime purpose to promote the DVD is never ignored and a dedicated page is included, giving full information on the DVD's availability.
Hyperlaunch has included a competition on the site in the form of a treasure hunt, giving users with the chance to win a DVD player. This will not only encourage a viral-marketing element to the campaign - with visitors forwarding the link to friends - but also provide Columbia Tristar with a means of data capture as e-mail address and other personal details have to be submitted to enter the competition.
To drive traffic to the site, Hyperlaunch is undertaking an online PR campaign placing features on many high traffic sites aimed at parents and children. Those currently running include Raising Kids, Freeserve, AOL, GMTV, Fox Kids, CBBC, BBC Films, Red Direct, Prima Baby, My Kinda Place and Virgin Megastore with the following going live prior to Christmas: Refresh Daily, The Sun, SMTV, Nickelodeon, Cbeebies, Empire, UK Parents, Prima, IVillage and Tescos. Online POS has also been created to feature on e-tailer sites to reinforce and enhance the propensity to buy online.
Concludes Jenkins, "The microsite that Hyperlaunch has created not only encourages product purchasing, but offers visitors the opportunity to re-live the film itself. In the case of Stuart Little 2, we are satisfying the dual objective of targeting the children who are the film's audience, and their parents, who are the key purchasers of the DVD. By strategically targeting selected third party sites, we are ensuring that the audience for Stuart Little 2 will be reached online."
Founded in 2001, Hyperlaunch has grown from four people working remotely to a 10 strong new media agency based out offices in Clifton, Bristol. Combining a dual service offering of marketing and creative design, Hyperlaunch was set up to be the only UK specialist product promotion company for the Internet. It offers a complete range of services delivering widespread awareness of new product releases among Internet Users. Hyperlaunch has developed new-media campaigns that use the Internet to its full potential in terms of data capture, content delivery and creative output. Working across four main industry sectors, Film, Music, Video Games and Consumer Electronics, Hyperlaunch has built an impressive client base and has worked on campaigns for Sony, Phillips, Infogrammes, Samsung, Universal Music and BMG.
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T: 0207 691 8663
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