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LONDON December 9, 2002 – Paul Steele, Chief Operating Officer of WWF, the conservation organization, and James Leipnik, Chief of Communication and Corporate Relations of Canon Europe, renewed the long-standing partnership at a ceremony in Gland, Switzerland.

Canon became WWF’s first Conservation Partner in 1998, supporting WWF activities in Europe, the Middle East and Africa. Thanks to the partnership with Canon Europe, WWF was for example able to completely digitize its superb image collection and to make it readily available online to its global network of offices. WWF has also been able to commission professional photographers to cover and illustrate its programmes and projects, and to further enhance its image collection.

Over the next two years, Canon and WWF will continue to raise awareness for the environment through joint communications activities, which include educational projects for different target audiences, product and retail promotions, joint presence at trade fairs and events, as well as internal programmes to boost employee morale.

“The partnership with Canon not only provides WWF with much needed funds for conservation, but also generates excellent communications and networking opportunities for the organization”, said Mr Steele during the signing ceremony. “We are very happy to be able to count on the continued support of a well-respected multinational company such as Canon Europe, who is a leader in its sector in terms of environmental compliance and transparency”.

Referring to Canon’s overall commitment to sustainability, Mr Leipnik said: “Every business today has a duty to work to sustain the environment. A key tenet of Canon’s business philosophy is Kyosei (living and working in harmony with our environment) – which engenders environmental responsibility in all our business and manufacturing processes. Canon Europe’s support for WWF, however, takes this concept to another level, and enables us to help promote the WWF vision to individuals and corporations across the globe.”

Paul Steele concluded: “WWF looks forward to further intensifying its co-operation with Canon Europe and hopes that this successful partnership will have an outreach to other business sectors committed to the environment. Clearly, companies supporting a cause do not only have a significant competitive advantage on the market, but are also likely to attract workforce looking for employers with high social integrity.”

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About Canon Europe

Canon Europe is a subsidiary of Canon Inc. of Japan, a world-leading innovator and provider of imaging and information technology solutions for individuals and businesses.

The main business focus for Canon Europe is in two clearly defined markets: Business Solutions (network peripherals: photocopy, printer, scanner and fax solutions) and Consumer Imaging (Input Solutions: photographic equipment including analogue and digital cameras and camcorders; and Output Solutions: Bubble Jet and other printers).

Canon Europe also provides Industrial Products including broadcast lenses, semiconductor and medical equipment.

Canon Europe employs more than 12,000 people across 19 countries.

Further information about Canon Europe is available at:


With several million supporters and a network of offices in more than 50 countries on five continents, WWF is one of the world’s largest independent conservation organisations. Since its creation in 1961, it has maintained a constant record of conservation successes. Today, WWF runs some 700 projects at any time and employs over 3,000 people worldwide. It invests some US$ 250 million annually in its global conservation programmes.

Media enquiries, please contact:

Ann Morgan
Corporate PR Manager, Canon Europe
t: +44 (0) 20 8858 8000

Nelson Bostock Communications
Sarah Griffiths / Terri Fellowes
t: +44 (0) 20 7229 4400

Bruce Haase
Manager, Events & Sponsoring
t: +31 20 545 8727

WWF International
Graham Minton
t: +41 22 364 9316

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