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London. 11 December 2002. Orange UK has reaffirmed its commitment to business customer development with the appointment of Siebel Systems senior executive Shelagh Richards, to the position of Head of Medium Customer Development.

Reporting directly to Alastair MacLeod, Customer Development Director Orange Business Solutions, Shelagh will oversee all sales and account management activity for Orange UK medium sized business.

An experienced sales professional, Shelagh was previously Regional Business Manager, Siebel Systems where she oversaw the company's UK sales development into the technology and telecommunication market. Prior to that role, Shelagh was UK Sales Director for Dell’s Medium Business and a variety of senior positions in IBM

In her new role, Shelagh will be responsible for building on the strength of the Orange brand in the UK market, creating deeper relationships with new and existing medium sized business customers, and communicating the ways in which Orange services can enhance their businesses.

Alastair MacLeod, Customer Development Director, Orange Business Solutions UK, said: "Shelagh is a highly skilled and experienced professional with a proven history of developing key business relationships and driven teams. This appointment further strengthens our focused customer development team and is a significant step in better serving our medium market customers. We are committed to growing our relationships with our business customers and I am delighted to welcome Shelagh to Orange."

Shelagh Richards said: "This is a highly competitive market but I look forward to building on the strength of the Orange team and helping Orange Business Solutions consolidate its position as one of the UK's strongest mobile communications companies for enterprises."

Notes to Editors

Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange.

Orange provides a broad range of personal communications services, including Orange GSM 1800 services and other digital cellular telephone services.

In August 2000 Orange plc was acquired by France Telecom, leading to the creation of Europe’s second largest mobile operator. The new Orange has operations in 22 countries across Europe and beyond, and aims to have a presence in markets covering 1.5 billion people worldwide by 2005.

As at the end of March 2002, Orange had over 12.7 million customers in the UK, 18.3 million in France and approximately 40.5 million controlled customers worldwide.

The Oftel network performance survey, published in June 2002 showed that on a percentage basis, Orange had more calls which were successful overall than any other operator. In the survey, which was audited by BABT, Orange was shown to have an overall call success rate of 97.8% of calls connected and completed successfully. Other networks’ comparable figures were Vodafone 97.5%, O2 97.3% and T-Mobile 95.1%.

In May 2002, the fifth annual J.D. Power and Associates UK Mobile Customer Satisfaction Study showed that Orange ranks as the number one telephone service for customer satisfaction in the contract sector. Orange has ranked number one for customer satisfaction for both contract and prepay customers in every J.D. Power and Associates UK Mobile Customer Satisfaction Study since 1998.

Orange provides high quality coverage to 99% of the UK population and over 80% of the geographic area. Coverage is based on hand portable, unlike some other operators which choose to base their coverage on boosted car kits.

Orange UK now offers roaming in 123 countries on 273 networks.

Information about Orange can be found on the Orange website at http:// and media information can be found at

For further information, call the Orange media centre on
020 7984 2000

This press release was distributed by ResponseSource Press Release Wire on behalf of Edelman Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit