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Industry Experts speak out at Technology For Marketing 2003 Keynote

Industry experts from across relevant trade associations, consultancies and commercial suppliers will debate the question “What is the future of CRM?” at the free, daily Keynote Sessions at Technology For Marketing 2003 (TFM 2003). TFM 2003 will take place 11-12 February 2003, at The National Hall, Olympia, London, UK.

The free Keynote Sessions will provide a unique opportunity for the audience to hear from a panel of leading industry experts. The panelists will include:

- Matthew Banks, Director – Siebel Product Line, Siebel Systems

- David Hood, Chairman, CIMtech

- Ann-Marie Stagg, Chairman, CCMA

- Peter Hall, Regional Director, ICS

- Jay Curry, Consultant and Guru, CRMguru.com

- Mark Carlile, UK Country Manager, Pivotal

- Gary Pugh, Marketing Director, Oracle

- Craig Smith, Editor, Marketing Magazine

- Mike Talbot, Chief Technology Officer, Alterian


Delegates will be given the opportunity to ask questions and challenge the experts on the topics discussed, discover what CRM can mean in practical business terms and understand how this can be used for competitive advantage. José Ferrao, European Managing Director for Peppers & Rogers Group will chair the sessions which will take place both days from 13:00 – 14.00 in the Apex Room, The National Hall, Olympia, London, UK.

Kate Watts, Conference Manager for TFM 2003 commented, "CRM has been the buzz-word for customer facing activity in the last few years, and while the business value of customer retention and loyalty is without question, it is difficult to pinpoint exactly how customer relationship management will develop and progress in the coming months and years.” Watts concluded, “By attending these free keynote debates at TFM 2003, delegates will be able to hear the views and opinions of those who are the driving force behind CRM and its development.”

Audience members can also pose questions or suggest discussion topics ahead of time by emailing the Conference Manager, Kate Watts at kwatts@cmp-europe.com

TFM 2003 will also be introducing two enhanced focus areas into the event; Technology For Customer Service (TFCS) and Technology For Sales (TFS). By integrating these two areas into TFM 2003, the event will not only present the marketing community with the latest technology solution suppliers, but also provide a bespoke offering of all the relevant exhibitors and seminars to the customer service and sales communities.

For more information regarding the Keynote Sessions & the event itself, or to pre-register for free entry to Technology For Marketing 2003, please visit: http://www.t-f-m.co.uk or call +44 (0) 870 429 4652.

Notes to Editors

About Technology For Marketing

Technology For Marketing 2002 was held at Wembley, London on 12-13 February 2002 and attracted 3,882 total attendees (ABC Audited). This was a 17% increase on the ABC Audited 2001 launch event. Technology For Marketing incorporating Technology For Sales and Technology For Customer Service will be held at The National Hall, Olympia, London, UK on the 11-12 February 2003. TFM 2003 is uniquely positioned to fill the gap within the current exhibition landscape by offering end-users the entire spectrum of marketing-related customer focussed technology solutions under one roof. The show addresses an audience who needed to be informed of the business benefits of using current and new technologies, in a jargon free environment, to further enhance their marketing mix. For more information regarding the event, please visit http://www.t-f-m.co.uk or call +44 (0)870 429 4652.


About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include CCF magazine; Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing incorporating Technology For Customer Service and Technology For Sales, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events, the Call Center Media Portal and CMP PR Audit.

Press Contacts

CMP Europe Limited:

Toni Cullen, Senior PR Manager, Tel: +44 (0) 20 8987 7617, tcullen@cmp-europe.com

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