Bristol January 6th 2003: Hyperlaunch, a new-media creative marketing agency, announces the launch of an on-line marketing campaign to support the release of Men In Black 2 on DVD (Columbia Tristar). The campaign will focus on driving visitors to a custom-built microsite using links placed on high-volume commercial websites in the UK.
The site features an assortment of digital assets including e-cards (which tell visitors their own alien name), screensavers and games. The site encourages interaction and extended usage by offering access to exclusive content after visitors have qualified to become an agent. They do this by playing a triple level game themed around training which includes a multiple choice quiz. Success is rewarded with a digital certificate which allows entry to the secret areas which includes previously unseen footage from the DVD and the chance to win a major prize.
Also included is a 'recommend a friend' mechanic which encourages qualified 'agents' to recruit other agents in order to have access to further exclusives on the site.
"Not only does the site promote the movie and motivate people to buy the DVD," explains Hyperlaunch's Marketing Director Don Jenkins. "It also serves as a valid method of data capture, providing Columbia Tristar with an invaluable mailing list."
The site interface is designed around the oval-screen computer seen in the film. "The site is great fun and encourages fans of the film to re-live the whole Men In Black 2 experience," continues Jenkins. "We're also offering a first-hand experience to those who haven't seen the film."
To drive traffic to the site, Hyperlaunch is undertaking a comprehensive on-line marketing and PR campaign by placing links to the Men In Black 2 microsite. Major sites will include AOL, Freeserve, The Sun, FHM, Empire, Fox Kids etc. It is also supplying many high street etailers including Virgin, HMV and Jungle with electronic POS material.
Concludes Jenkins, "We are offering a creative alternative to the banner ad, by launching campaigns that encourage not only product purchasing, but also interactivity from the visitors to the site. By strategically marketing the campaigns on selected third party sites, we are ensuring that the target audience for the film will be reached, thus providing an
exclusive database of consumers for Columbia Tristar".
Founded in 2001, Hyperlaunch has grown from four people working remotely to a 10 strong new media agency based out offices in Clifton, Bristol. Combining a dual service offering of marketing and creative design, Hyperlaunch was set up to be the only UK specialist product promotion company for the Internet. It offers a complete range of services delivering widespread awareness of new product releases among Internet Users. Hyperlaunch has developed new-media campaigns that use the Internet to its full potential in terms of data capture, content delivery and creative output. Working across four main industry sectors, Film, Music, Video Games and Consumer Electronics, Hyperlaunch has built an impressive client base and has worked on campaigns for Sony, Phillips, Infogrammes, Samsung, Universal Music and BMG.
For more information regarding Hyperlaunch. Interviews with key personnel, photography etc., please contact:
Don Jenkins Marketing Director
T: 0207 691 8663
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