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Casio technology continues to break boundaries of design and innovation


Casio Electronics Co. Ltd. has announced the latest model in its acclaimed EXILIM range of card-sized LCD digital cameras - the EX-Z3. The new EXILIM EX-Z3 is the perfect camera for anyone with an appreciation of style, design and great functionality. With a resolution of 3.2 million pixels, the EX-Z3 is packed with new features and technical wizardry. Retaining many of the original features that have made EXILIM so popular there are now several significant added features.

Defying the petite size of the camera, the EX-Z3 is the first EXILIM model to feature an in-built, high-performance 3x optical zoom lens; in addition to a 4x digital zoom. A new type of 3 segment telescopic zoom mechanism and stack MCM* chip mounting technique enables the EX-Z3 to retain the distinctive EXILIM 'credit card size' height and width. The new EX-Z3 is a mere 22.9mm at its widest point and only 19.7mm at its thinnest.

The EX-Z3 features Casio's own digital interface for clearer display images, with a large 2.0" TFT LCD that can be used both as a viewfinder for composing images, as well as for viewing your images instantly. The ability to integrate short movies with sound is a well-loved feature on the EX-M2 and, as such, has been incorporated into the EX-Z3. Users can now record up to 30-second clips of video with accompanying sound.

The EX-Z3 even features Casio's quick response feature that has become an USP for all its digital cameras. Casio's unique technology enables the camera to power up and be available to shoot in just over a second.

Original Casio technology also enables a shutter release time lag of 0.01 second, resulting in almost instantaneous image capture after pressing the shutter release button.

The EX-Z3 also features a host of other useful features:

o A new cradle design allows the 2" LCD to face the user as images are being downloaded. The built-in Photo Stand feature, via one-button access, also enables users to view images saved in the memory on an 'automatic slide show'.

o Picture Reversal - no need to flip your camera over when you want to share images with another person. Press a button and the camera flips the image for you.

o Calendar and 'picture diary' - the camera will store and display images in date order on a unique calendar system, which lets you see which images you have taken and when, in a month to view format, providing a handy visual record of your activities.

o Casio's famous BEST SHOT function has been extended to the EX-Z3. With twenty-one pre-programmed settings, quality images are almost guaranteed whatever the environment.

Casio's 'Coupling Shot', for instance, allows two subjects to be placed together in a single image, without the need to enlist the help of a passing local. The 'Pre-Shot' scenario allows image guidelines, such as the background scenery, to be composed and captured before a final image is stored in the memory.

The Exilim Z3 will be available from Casio@Carnaby (020 - 7437 - 1441), and at all good digital camera retailers from March 2003.

* Stack Multi-Chip Module (MCM): A technique that makes high density mounting possible by stacking chips, reducing size requirement by approximately 40% (compared with the MCM mounting method used for the EXILIM EX-S2 and EX-M2)

About Casio & Exilim

Casio were the first company to launch a consumer digital camera back in 1995, with the introduction of the QV-10. Today Casio produce a range of world-class digital imaging products from wrist cameras to three and four megapixel compact cameras, and from shock resistant to pro-sumer five megapixel, fully manually adjustable cameras. EXILIM is all that any style conscious individual could wish for: - individuality, functionality, personality and wearability.

With a lightweight alloy body, EXILIM encapsulates all the attributes of a digital camera and additional ergonomic precision and sharp sleek engineering, makes it the most sought-after product in the entire Casio range.

Once again Casio is breaking new markets with original consumer driven products and exciting design.

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NB: Specifications are subject to change without notice

For further information, images or review samples please contact:

Rebecca Strickland or Rachel Martin

Joe Public Relations

Tel: 0208 237 4039/4037

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