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SAS has announced that LexisNexis™ – the global legal and business information services provider of Reed Elsevier, PLC – has selected its software to improve LexisNexis’ productivity in customer relationship management.

LexisNexis chose SAS/Warehouse Administratorâ to help streamline its process. By incorporating all its marketing data into a scalable warehouse and using SAS Data Quality from DataFlux, a SAS company, LexisNexis is now well positioned to deliver more precisely targeted marketing campaigns through a concise, accurate and up-to-date marketing database that eliminates duplicate names and addresses, thus decreasing direct mail costs.

With SAS, LexisNexis has greater control over how often it touches its customers and can easily monitor the results of its marketing campaigns. When these results are fed back into the planning stage, direct mail efforts become more accurate, saving the company time and money.

“SAS has been critical in enabling us to merge names from various data sources into one database to monitor and manage our customers better,” said Rick Jones, LexisNexis’ vice president of market information and analysis. “SAS is definitely our principle solution for heavy-duty analytics and business intelligence.”

“By selecting SAS’ customer relationship management and data warehousing solutions, LexisNexis will achieve the results they want and be able to tap into unlimited opportunities for future marketing efforts,” said Jim Davis, SAS senior vice president and chief marketing officer. “We’ve helped remove some of the ‘guess work’ involved in planning and implementing a successful marketing campaign and have enabled LexisNexis to deliver a superior customer experience to its customers, quickly and cost-effectively.”

Commenting on the value of high-quality integrated data, Gartner senior analyst Ted Friedman said, “Businesses today often require a 360-degree view of their organisations in order to make strategic business decisions in an insightful, low-risk manner. Data that has been cleansed and placed in a central data warehouse can provide this complete view, enabling agility and speed in responding to changing business needs.”

About DataFlux

DataFlux, a SAS company, is a North Carolina-based software company that provides leading edge technology for data cleansing, data linking and consolidation, and data enhancement. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and reliability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, business intelligence, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the market leader in providing business intelligence software and services that create true enterprise intelligence. For more on DataFlux, visit:

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 39,000 sites – including 98 of the top 100 businesses on the Fortune 500 – to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics, and traditional BI applications to create intelligence from massive amounts of data. For more than 25 years, SAS has been giving customers around the world The Power to Know®. Visit us at

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