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London, 20 January 2003. The critical element of customer communications and the part that it plays within the marketing function will be recognised at Technology For Marketing 2003 (TFM 2003) with the introduction of the specialist Call & Contact Centre Pavilion.

The Call & Contact Centre Pavilion will play host to five organisations, all of which specialise in call & contact centre technology and services and CCF magazine (1). Experts from Genesys, Pivotal, Primus, Amcat and Noetica, will be on hand to discuss the latest call & contact solutions to those who visit the Call & Contact Centre Pavilion.

Phil Hunter, Event Director for TFM 2003 explains, “As the need for customer retention as well as new customer acquisition grows, organisations need to find more efficient & effective ways to communicate with their customers. Whether that communication is for the purposes of brand reinforcement, marketing fulfilment, market research or telemarketing; marketing professionals need to know what their customers’ understanding and requirements are in relation to their organisation and its products and services. One of the most direct and obvious ways to do this is to use a call & contact centre.”

“By visiting the Call & Contact Centre Pavilion, visitors will be able to find out the best ways to set up and/or use a call & contact centre, outsource a call centre or telemarketing operation, and gain expert advice on how to use a call & contact centre to their best advantage,” Hunter concluded.

Visitors to the CCF magazine stand in the Pavilion will have the opportunity to discuss the latest industry issues and trends, as well as subscribe to the magazine for free.

TFM 2003 will also be introducing two enhanced focus areas into the event; Technology For Customer Service (TFCS) and Technology For Sales (TFS). By integrating these two areas into TFM 2003, the event will not only present the marketing community with the latest technology solution suppliers, but also provide a bespoke offering of all the relevant exhibitors and seminars to the customer service and sales communities.

TFM 2003 will take place from 11-12 February 2003 at The National Hall, Olympia, London, UK. For further information on TFM 2003, incorporating TFCS and TFS, or to register for free entry please visit

or call +44 (0) 870 429 4652.

Notes to Editor:

1) With a circulation of 13 797 (ABC Audited), CCF Magazine is the first and leading European telebusiness publication focused on the call & contact centre industry.

About Technology For Marketing

Technology For Marketing 2002 was held at Wembley, London on 12-13 February 2002 and attracted 3,882 total attendees (ABC Audited). This was a 17% increase on the ABC Audited 2001 launch event. Technology For Marketing incorporating Technology For Customer Service and Technology For Sales will be held at The National Hall, Olympia, London, UK on the 11-12 February 2003.

About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include CCF magazine; Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing incorporating Technology For Customer Service and Technology For Sales, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events, the Call Center Media Portal and CMP PR Audit.

Press Contacts

CMP Europe Limited:

Toni Cullen,

Senior PR Manager,

Tel: +44 (0) 20 8987 7617,

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit