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A new survey published today reveals the low percentage of mobile phone users who can recall the numbers stored on their handset from memory.

The ICM nationwide survey of 1000 adults found that 84% of mobile phone users could recall less than half of the contact numbers stored on their phone, with 38% being unable to recall any numbers from memory. The figures are even more marked for those aged 45-64 with an average 52% being unable to remember any numbers at all.

The survey coincides with the launch of SimGuard, the online mobile phone book. For only £19.99 (inc. VAT) per year, Simguard offers the ultimate in both security and convenience, storing all the subscriber’s phone numbers in a password-protected personal online account. Held on their secure web server, the contacts held on the mobile can be sent conveniently, either directly from the mobile phone via SMS to your account on the server, or manually via the web interface. New numbers can be added whenever required are wherever you are to keep the phone book up-to-date. With mobile phone thefts topping 1million a year and accounting for a third of all street robberies, Simguard will offer reassurance that even if the handset is stolen the phone numbers will not be lost too! All of the valuable numbers can be easily retrieved and send to the replacement handset by SMS.

Managing Director of Simsafe, Philip Park, comments ‘We have been developing Simguard for the last twelve months utilising the latest internet technology. The timing for the launch is just right. This year has seen the launch of WAP technology and picture phones, and 3G phones finally seem ready to hit the streets so many people will be upgrading to new handsets. Rather than re-inputting all their phone numbers, subscribers to Simguard will be able to easily access their phone books and restore the numbers by SMS to their new handsets.’

Simguard is seen as the answer to the prayers of those people who simply cannot live without their mobile phones for either personal or professional reasons. For many, the loss of phone numbers has been described as ‘like losing an arm’.

Philip Park continues ‘I continue to be staggered at the number of people who damage their phones by dropping them in the bath or down the toilet; an incredible 600,000 phones are ruined this way every year, whilst a further 400,000 are damaged when they are accidentally dropped into drinks. Whilst we can’t help them recover the handset, at least for our customers they won’t lose their phone numbers too.’

Visit and never lose another important number again.

This press release was distributed by ResponseSource Press Release Wire on behalf of Red Apple PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit