Online news study shows importance of news portals says NewsNow
Online news sites are the winners in the battle for hearts and minds on the Internet, according to a survey conducted for MSNBC.
The survey of 351 users found that most adult workers now spend more time reading news and information online than they do consuming traditional media such as TV, newspapers, radio and magazines.
The largest share - 35 per cent said they used the Internet for news during the day. 37 per cent said they use the Internet for national news compared to 35 per cent using traditional media.
Nick Gilbert, NewsNow CEO, says this trend is evident from the use of NewsNow's news portal which collects news from over 6000 sources: "A lot of our traffic is during the working day, it's clear that for the majority of people accessing news, online is very important. From an employer's point of view its key that people have quick access and don't waste time surfing around. We like to think that our portal goes a long way to meeting the needs of staff and management in this respect."
NewsNow has over 300,000 users of its free portal which tracks news in six key categories as well as 500 subject-based newswires.
"I find it an excellent aid to keeping informed and searching news," said Herbert Wright, a writer for Business Age.
"I keep it on constantly within a browswer window so that I can monitor changes 24/7," says Matt Hanrahan, analyst, Dalcais Consultancy. "A news portal like NewsNow is vital to tracking and scanning news as well as making the most of your time."
The research was carried out by Market Facts for MSNBC.com in the US.
NewsNow recently relaunched its service with a new site design for simpler news tracking.
New features include:
Business Services including intranet, extranet and email alerts
Client Login section for easy access to personalised services
Submit-a-site option for new publishers
Case Studies of existing customers
Frequently Asked Questions all about online news monitoring
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NewsNow Press Office
+44 (0) 20 7471 0400
NewsNow is an online news monitoring service based in West London.
NewsNow customers are PR, marketing, market intelligence, and research departments in medium to large size companies.
These companies use NewsNow to monitor news relevant to their company, their clients, competitors and internal needs. Results are delivered by email, to intranet/extranet, or password protected web site.
NewsNow is the one of only a few companies that is able to offer this kind of online monitoring. Its customers include IBM, Balfour Beatty, Direct Line and Oracle.
NewsNow key points
Tracks over 6,000 source web sites in 600 categories
Has over 200 customers
Monitors news in 30 countries and 18 languages
Tracks most leading online broadsheets and tabloid newspapers
Tracks leading underground or lesser-known online news sites
Offers advance Boolean search and positional matching
Monitors up to 25 keywords for each client with free monthly changes
NewsNow was founded in 1997. It began as a news aggregation Web site (www.NewsNow.co.uk) that fast became the UKs leading news aggregation site and today attracts 7 million page impressions monthly.
In 1998 NewsNow began offering tailored feeds to customers on their web sites. This was soon extended into what is called NewsNow: media monitoring services - a fully featured search and monitoring service that also offers an email alert feature.
NewsNow Technical Background
NewsNow is a powerful online news search engine. Companies can track multiple words on sites across the world and have their results delivered to them by email, to their intranet/extranet, or to a password protected web interface, within fifteen minutes of their publication on the Internet.
NewsNow Publishing Ltd, London England
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