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Enfinity MultiSite enables the integration of customer, partner, and supplier processes across the extended enterprise


JENA, GERMANY/SAN FRANCISCO, CA, January 27, 2003 - Intershop Communications, (Nasdaq: ISHP; Prime Standard: ISH1), an established provider of e-commerce software for global enterprises, today introduced Unified Commerce Management (UCM), a best-practices strategy for managing commerce processes and models across the extended enterprise. Many Fortune 1000 companies, including Sony, Hewlett-Packard, Otto, and Deutsche Telekom, have adopted Intershops Enfinity, which exemplifies UCM best practices.

A UCM-based system uniquely enables companies to manage commerce relationships between their customers, partners, and suppliers. Instead of an inside-out view, which limits traditional approaches, UCM creates an outside-in perspective, resulting in a customer-driven commerce environment. Companies benefit because a UCM system makes it easier for them to conduct significantly more business with their customers, partners and suppliers, says Stephen Kirchoff, SVP of Strategy and Marketing for Intershop.

In 2003, worldwide online commerce transactions are expected to exceed $1 trillion, up 30% from 2001. Many leading analysts predict online commerce transactions to surpass two trillion dollars by 2006. However, companies are increasingly disillusioned by e-commerce applications that are stove-piped and inflexible because they result in tangled processes, higher costs and a fragmented customer experience. Presently, the cost of re-engineering disparate processes can consume up to 50% of departmental budgets.

Enfinity MultiSite: Next-Generation Commerce
Enfinity MultiSite the flagship UCM offering from Intershop goes beyond the limits of current e-commerce tools. It addresses critical business requirements not met by current e-commerce systems by integrating buy-side and sell-side commerce, online self-service functions, and unique commerce models without affecting existing company processes or systems. Best of all, Enfinity does not incur extensive IT costs to realise all these benefits.

Enfinity delivers greater value to companies than custom applications or extensions to CRM, ERP, or supply chain management suites, said Stephan Schambach, co-founder and CEO of Intershop. It ensures business efficiency, collaboration, and flexibility for all players in a companys ecosystem.

Customers prefer Enfinity MultiSite because it combines workflow, security, analytics, and multi-language content management  optimised to support B2C, B2B, procurement and custom business models. Its open architecture allows for rapid customisation and shorter time-to-solution.

In a nutshell, Enfinity MultiSite increases a companys productivity and profitability by enabling:

A consistently positive customer experience across all channels

Personalised product and service offerings

Central management of brand and operations, with local variations

Seamless integration of online, offline, front-office and back-office systems

Significant reductions in the total cost of implementation and maintenance

Enfinity MultiSite is available to customers as a ready-to-deploy application or as a development resource for building highly advanced end-to-end business processes. For customers interested in balancing cost considerations, there are options for deploying the product in affordable chunks to better manage their return on investment. Intershop will work with its partners to customise and deliver Enfinity to meet the needs of companies in specific markets.





About Intershop Communications

Intershop Communications (Nasdaq: ISHP; Prime Standard: ISH1) is the market leader in Unified Commerce Management, which creates strategic differentiation for companies by integrating e-commerce processes across the extended enterprise. Intershop Enfinity, based on the best practices of Unified Commmerce Management, enables companies to manage multiple business units from a single commerce platform, optimise their business relationships, improve business efficiencies and cut costs to increase profit margins. By streamlining business processes, companies can achieve a higher return on investment at a lower total cost of ownership, increasing the lifetime value of customers and partners. Intershop has more than 300 enterprise customers worldwide in a broad range of industries, including multichannel retail and high technology. Customers including Hewlett-Packard, Bosch, BMW, TRW, Bertelsmann, Otto and Homebase have selected Intershop's Enfinity as the cornerstone of their global e-commerce strategies. More information about Intershop can be found on the Web at
http://www.intershop.com
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