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11-12 February 2003, The National Hall, Olympia, London, UK.

London, 28 January 2003. More than 25% of Technology For Marketing 2003 (TFM 2003) exhibitors will be making announcements and launching/demonstrating new products and services at this year’s event including Microsoft Business Solutions, the event’s official sponsor. The support of Microsoft for TFM 2003 complements its entry into the CRM industry with the European launch of Microsoft CRM in late 2003.

Visitors to TFM 2003 will be the first to see & assess launch technology solutions that have been designed to optimise marketing, customer service and sales strategies and campaigns. They will also be able to appraise existing products and services already available within the marketplace.

Technology For Marketing 2003 incorporating Technology For Customer Service and Technology For Sales is the UK’s only dedicated event for marketing-related, customer-focussed technologies.

Further details regarding planned exhibitor launches/announcements include (1):

Apteco Ltd

Announcing FastStats.NET, the first marketing data analysis server to use the new Microsoft .NET web service framework.

CheetahMail UK Ltd

A US based company that’s just launched itself into the UK (November 2002), CheetahMail will present its story at the event to the UK press.

Dun & Bradstreet

Launching its pan-European version of Market Insight, offering a range of on-line tools and capabilities. These will enable companies to maximise response and ‘cherry-pick’ the most profitable sectors for individual businesses across the major economies in Europe.


Launching and demonstrating two products:
Individual Messaging System (IMS) is the Marketing Intelligence Awards 2002 IT & Telecommunications Gold winner behind the O2 Customer Loyalty Programme. The system allows companies to communicate with their customers on a one-to-one basis and can be used via any channel, whether it be direct mail, email, SMS, website, call centre and even integrated into the billing or statementing of an organisation.

ICECube is a sophisticated interrogation tool designed to enable middle and senior management to derive maximum benefit from the information they hold on their customers and prospects. It is accessed over the Internet thus enabling users to make enquiries wherever they happen to be and is designed to guide the user down a logical train-of thought without delay.

Hurst MailAgent

Launching the new MailAgent Self-Service. Provides access to the service through a simple user interface that leads the user through the system, ensuring that each email is created, tested, sent and reported with minimal effort and best results.

Kingswood MapMechanics

Presenting a wide range of new and enhanced gazetteers, lifestyle, business, postcode, boundary, census, address management, road and street mapping datasets. New data includes expenditure data for the UK, which shows an indication of the likely spend on particular goods in different geographical areas, ideal for example, to predict the likely turnover of an individual outlet.

Mercator Research Group

Previewing snap 7:- the next version. snap 7 is the latest version of the software and includes a Survey ConstructorWizard, Triple-s XML 1.2, and e-Results viewer. These new features will benefit new and existing snap users.

Maximizer Software Ltd

Showcasing the latest releases of our two main software programs: a) Maximizer, a contact management and sales lead management software, and b) Maximizer Enterprise, our flagship program which is for CRM (customer relationship management) and eCRM & eBusiness.

Microsoft Business Solutions

Sponsors of TFM 2003. The support of Microsoft for TFM 2003 complements its entry into the CRM industry with the European launch of Microsoft CRM in late 2003.

NET Perceptions

Launching & demonstrating NETP 7.1 - Enables multi-channel retailers, manufacturers and distributors to harness the power of predictive analytic to automatically enhance every customer interaction, via phone, face-to-face, web email and direct mail.


Launching a new web site, with a new and greatly improved In addition to providing access to Direct Connect Online, the company’s web-based data cleaning application, the new site will provide simple navigation through a wealth of ‘job-useful’ information.

ANGOSS Software Ltd

Potentially announcing a new business alliance with an existing Business Intelligence company to promote a total Business Intelligence / Data Mining service solution. (Final decision on this launch will not be made until January 2003)


Recently launched by Sand Technology Inc, ClarityBlue is a consulting and systems integrator
specialising in enterprise-level customer intelligence solutions. Delegates will be invited to participate in a Customer Intelligence Clinic.

e1 Business

Free copies of “e1 Business Project Planning Guide - Planning for Successful CRM” will be given out to delegates.


Potentially launching a new service offering that is hoped to be available in February 2003.

TFM 2003 will also be introducing two enhanced focus areas into the event; Technology For Customer Service (TFCS) and Technology For Sales (TFS). By integrating these two areas into TFM 2003, the event will not only present the marketing community with the latest technology solution suppliers, but also provide a bespoke offering to the customer service and sales communities.

For further information on TFM 2003, incorporating TFCS and TFS, or to register for free entry please visit

or call +44 (0) 870 429 4652.

Notes to Editor

Further information regarding other exhibitor launches can be found at
Posted 2nd December 2002.

About Technology For Marketing

Technology For Marketing 2002 was held at Wembley, London on 12-13 February 2002 and attracted 3,882 total attendees (ABC Audited). This was a 17% increase on the ABC Audited 2001 launch event. Technology For Marketing incorporating Technology For Customer Service and Technology For Sales will be held at The National Hall, Olympia, London, UK on the 11-12th February 2003.

About CMP Europe Ltd - IT Portfolio

CMP Europe Ltd’s IT portfolio has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse market of IT. The Company remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMP’s current successful products include Call Centre Focus magazine; Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing incorporating Technology For Customer Service and Technology For Sales, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events, the Call Center Media Portal and CMP PR Audit.

Press Contacts

CMP Europe Limited:

Toni Cullen,

Senior PR Manager,

Tel: +44 (0) 20 8987 7617,

This press release was distributed by ResponseSource Press Release Wire on behalf of CMP Europe in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit