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New Channel Programme Extends Additional Benefits to Channel Partners and Service Providers Across Europe

London, UK – January 28, 2003 – SonicWALL, Inc. (NASDAQ: SNWL), the leading provider of comprehensive Internet security solutions, today announced the new Medallion Partner Program. Now available across Europe, this new, global channel programme is designed to recognize and reward SonicWALL channel partners and service providers who are committed to growing SonicWALL’s business.

The Medallion Partner Program offers SonicWALL channel partners and solution providers three options for partnership, based upon level of commitment: Approved, Silver and Gold. The programme delivers increasing value to SonicWALL partners at each level, including preferred buying conditions, new service benefits, sales incentives, additional co-marketing activities, and regular communications. The programme is now available to SonicWALL partners throughout North America and Europe, will be extended to partners across Asia Pacific and Latin America, next month.

“With this new programme SonicWALL provides, for the first time, a global framework that combines an innovative way of rewarding sales individuals and a fresh approach to encouraging long term joint business development opportunities,” said Francis West, managing director of FWCS, a security solutions partner in the UK. “This framework is flexible enough to allow us to cater for the different needs of local markets while helping us to offer a comprehensive global support structure to those customers requiring a multinational service capability.”

“SonicWALL is deeply committed to its channel, proven by the hundreds of partners and service providers worldwide who go the extra step to consistently promote and add value to our products and technologies,” said Dag Lundervold, SonicWALL vice president, Europe, Middle East and Africa . “This programme rewards those partners who are interested in fostering a business development relationship with SonicWALL, versus strictly offering volume discounts.”

The Medallion Partner Program features the following benefits at each level of partner involvement:

Approved – By simply registering with SonicWALL these partners will receive regular communication from SonicWALL, regular Web-based product training sessions and the participation in SonicWALL’s Partner Advantage Programme, a loyalty program for individuals within resellers actively selling SonicWALL products*. SonicWALL also provides channel partners and solution providers access to numerous co-marketing tools such as seminars and ready-to-use email campaigns.

Silver – In addition to the benefits received by Approved Partners, SonicWALL Silver Partners receive sales lead referrals and preferred buying conditions at distribution.

Gold – Additional benefits extended to Gold Partners include joint co-marketing activities, partner and support referral programmes, a priority preview programme, priority lead forwarding, a named SonicWALL sales representative, telephone technical support service and promotion on the SonicWALL website. Gold partners are also invited to SonicWALL’s annual partner conference.


The Medallion Partner Program is available immediately to channel partners and Service Providers throughout North America and Europe, and will be rolled out on a worldwide basis, over the next month. Partners interested in the Medallion Partner Program should visit for more information.

* SonicWALL’s Partner Advantage Programme is an innovative online loyalty programme for European resellers. Open to sales people from any registered SonicWALL reseller in Europe, the programme rewards sales of certain products with points. Each quarter SonicWALL assigns reward points to selected products. To take part, individual sales staff simply register online at for a Partner Advantage account. Every time they sell qualifying SonicWALL products they update their account with the sales information. Points are accumulated and may then be redeemed at any time for merchandise or even air miles.

About SonicWALL, Inc.

SonicWALL, Inc. is the leading provider of integrated Internet security appliances offering access security, transaction security and security services for the enterprise, e-commerce, SME, education and government markets. Core technologies include firewall, VPN, SSL, high availability, anti-virus, strong authentication with digital certificates, vulnerability assessment and content filtering. Together, these products and technologies provide the most comprehensive Distributed Security Architecture available. SonicWALL, Inc. is headquartered in Sunnyvale, CA. SonicWALL trades on the NASDAQ exchange under the symbol SNWL.

For more information, contact SonicWALL at +44 (0)1344 668090 or visit the company Web site at

For Additional Information Contact:

Katy Sutcliffe

Marketing Manager

SonicWALL UK, Middle East & Africa

Tel: +44 (0)1344 668090


Paul Shlackman

Write Angle Communications

Tel: +44 (0)20 8868 4101

Mobile: +44 (0)7775 655363


Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements include statements that can be identified in some cases by terms such as “may”, “will”, “could”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, “intend” or “continue”, the negative of such terms or other comparable terminology. These forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. In addition, please see the "Risk Factors" described in our Securities and Exchange Commission filings, including our Annual Report on Form 10-K for the year ended December 31, 2001, for a more detailed description of the risks facing our business. All forward-looking statements included in this release are based upon information available to SonicWALL as of the date of the release, and we assume no obligation to update any such forward-looking statement.

NOTE: SonicWALL is a registered trademark of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies.

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