Hauppauge Digital introduces DEC1000-t to meet massive Freeview take-up
DEC1000-t receives Freeview's 30 TV channel and 12 radio station line-up
London, England – January 29, 2003 – Oversized units and technical jargon have been two of the key problems that have slowed the take-up of Freeview, the new 30-channel, subscription-free Digital Terrestrial TV (DTT) service. These have now been swept away, following the introduction today of a new digital TV decoder from specialist, Hauppauge Digital. The £99 DEC1000-t is the smallest DTT adaptor yet, and the easiest to use, claims Hauppauge Digital.
The new box addresses many of the 'ease of use concerns' expressed by the ITC and Consumers' Association in their report, dated January 8, 2003*. The DEC1000-t is the simplest box yet, says Hauppauge: When first plugged in the unit seeks TV and radio channels automatically, it has meaningful remote control labels (E.g. "Size" instead of "Aspect Ratio", "Guide" instead of "EPG"), and is the most responsive unit on the market.
In addition, the DEC1000-t is the smallest DTT adaptor yet, measuring just 160mmx140mmx35mm – about the size of a CD Walkman. This allows it to be slotted into almost any space near the TV set, without adding to the DVD/VCR stack.
"Consumer Surveys show that digital TV receivers are harder to use than a mobile phone or a video recorder," commented Yehia Oweiss, Managing Director of Hauppauge. "This presents quite a barrier for many consumers. The DEC1000-t has been designed to be intuitive, and we hope owners will find it as easy to use as a cash point machine."
Freeview, the UK's new Free-To-Air digital terrestrial platform, broke the million home marker at the end of 2002 - two months after its launch. More than 30,000 adapters/set-top boxes for DTT are being sold every week: added to at least 800,000 'legacy' boxes, still in homes and functioning, leftover from ITV Digital. Interest in Freeview continues to grow, with new channels being added constantly. On January 15 UKTV added UK Bright Ideas and BBC THREE is set to replace BBC Choice's slot on February 7th.
Hauppauge DEC1000-t key features:
Automatic plug-and-play: auto-tunes to TV and radio stations
Easy to understand remote control – uses common sense labels
Small unit can fit almost anywhere near TV
"RF Loop-through" allows for connection to VCR and TV
Loop-through and SCART cables supplied
Full support of iTV (Interactive services)
"Pause" button provides a still image
Single button for on-screen subtitles
"Favourites" function to allow for channel selection
Available from major high street and web vendors
Single button screen size adjustment
Electronic Programme Guide (EPG) on single "Guide" button
ITC UsE – "Ease of Use and Knowledge of Digital Interactive: Results"- November 2001
Hauppauge Computer Works, Hauppauge Digital's parent company, has been established for over ten years, and is the world leader in desktop TV and video products, with a range covering PC and Mac, analogue and digital, satellite television broadcast, teletext, FM stereo radio, Dolby surround and video capture. Prices range from £44.99 to £233.83 inc VAT. Hauppauge's products are available from many leading high street retailers, including John Lewis, Currys, Dixons and PC World; online retailers include Dabs, Game, Jungle, Maplin, Micro Direct, Scan and Watford.
Contacts for information:
020 7378 1997
0118 984 3386
High-resolution images are available at http://www.medialink.co.uk/Hauppauge.html
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