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Sense Internet helps BAFTA to take voting online for The Orange British Academy Film Awards.

A Sense Internet-developed online film voting system for BAFTA (The British Academy of Film and Television Arts) is allowing all 3100 film voting members to vote electronically for the first time and decide the winners of the next Orange British Academy Film Awards, due to be announced in February.

The system was deployed by Leeds-based Sense in just five weeks prior to voting, which commenced on December 12th and runs to February 2003. It is seen as the first stage in BAFTA's online voting strategy and is running alongside BAFTA's traditional paper-based voting system.

"Online voting will streamline our voting procedure and improve the voting experience for members, " says Kevin Price, BAFTA's Chief Operations Officer. "One big advantage is that for the first time, first round voting will be opened up to our overseas members – principally those in the USA, or members travelling overseas - as we can dispense immediately with the uncertainties of the postal system.

"A further benefit is that voting deadlines can be extended, because of much faster turnaround times. And because so many people are online and carry out everyday tasks online, we see e-voting as the next logical step in BAFTA's overall online strategy."

There are three rounds in the Film Awards. Overseas members have always been able to vote in the second and third rounds - but not in the initial round, due to the swift turnaround time required.

Other benefits that Price foresees are greater accuracy in casting votes - as there will be no need to correct information on voting papers. The online voting has inbuilt error checking and a user interface to do away with the need for members to enter reference numbers; greater accuracy in counting votes; and reduced administration and postage costs, through an administration system that allows BAFTA to manage the voting process and reduce ongoing costs.

The system is flexible, accommodating BAFTA's different awards and associated processes such as number of voting rounds, closing dates, films and associated performers, and number of votes per member per round. In addition, the system features automated opening and closing dates of voting and automated counting of votes.

Members can manage their voting intentions online and change their selection before final submission. Sense Internet is using a secure server and encrypted delivery of votes in order to optimise the security of the voting system.

Sense Internet was chosen because of its pedigree in producing on-line communications solutions that address global and local needs, to award-winning, best of breed standards. Recently Sense Internet won the won 'Most Innovative Project' in the Charteris/IoD (Institute of Directors) E-business Transformation Awards (announced November 27th 2002) - for its Trinity College London online project; and Best Web Site of the Year (one of two awards presented to Sense by the for the web work that Sense has done for the Travelodge hotel chain.


BAFTA was established in London in 1947 and now has branches in Los Angeles and the East Coast, USA, as well as Manchester, Glasgow and Cardiff. The British Academy now has more than 5000 global members who have made a substantial creative contribution to film, television or interactive entertainment. BAFTA hosts five annual awards ceremonies where its members honour motion pictures, television programmes and interactive technologies. Founder members of BAFTA include Sir Alexander Korda, Sir David Lean, and Michael Powell.

BAFTA’s objectives are to promote, maintain, improve and advance original and creative work among those employed professionally in the film, television, interactive and allied industries and who have had a close association with the British industry.

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About Sense Internet

Sense Internet background information:

Since 1995, Sense Internet Ltd has become one of the UK's leading consult, design and build Internet companies, consistently identified in recent years as among the small number of industry winners. The company continues to expand, is profitable and boasts a client list that includes some of the UK's best-known and most successful companies.

More at:


Tel: (+44) (0)113 293 7373

More information from:-

Tara Davies, BAFTA PR and Marketing Officer


Tel: +44 [0]20 7292 5816


Karen Russell, Sense Internet


Tel: +44 (0)113 293 7373

Or Paul Whitehead,

Western Associates PR


Tel +44 (0) 1428 641413

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