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11-2-03: The storm of controversy over England’s Cricket World Cup campaign has meant a bumper innings for the Internet cricket news portal, says the site’s founder.

The cricket news website reports that visitor numbers have increased by 20 times in the past week, as interest in the competition has mounted and the arguments over England playing in Zimbabwe intensified. The daily visitor rate is now up at 16,500.

Adding further interest for cricket followers is the fact that Australia and New Zealand have yet to make firm decisions over upcoming matches in Zimbabwe and Kenya in the next two weeks. site founder Shakil Khan said: “The protests and arguments surrounding the World Cup may not be helping the sport, but they are generating tremendous interest not only from cricket fans but also from casual observers. The increase in visits we are seeing shows the thirst for information out there, especially with the deadlines and ultimatums that are being made around this competition. Fans want to get the information as the events unfold.”

Khan believes one of the reasons for his site’s success is its simple domain name. “Unless you’re an avid cricket fan, chances are that the average Internet user will not know about very specialised sites. With, we attract the 'type-in' traffic - users who key in a web address on the off-chance that it will provide them with what they're looking for. This is especially important in situations like the one facing the Cricket World Cup, which has far wider implications than just the outcome of a match,” he said.

Issued on behalf of,

contact Shakil Khan, 07940 123 789, /

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