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-Begins- become first women's portal in the UK to offer life coaching via SMS with and Launch ‘Reinvent Yourself’ SMS Campaign With The UK’s Top Life Coaching Professional Fiona Harrold, a unique lifestyle text messaging service, has joined forces with , the UK’s leading online information network for women, to provide life coaching via SMS. This service is powered by Eagle Eye Technology is the first website for women in the UK to offer such a service. It considers the mobile phone an ideal medium for providing additional support and advice to busy women while they are on the move.

This initiative gives a new dimension to the growing lifestyle information services market available on SMS. It will be promoted on at: or

The launch coincides with’s ‘Reinvent Yourself’ campaign, which is geared towards helping its users to take control of their lives and set achievable goals for 2003.

In addition to tips and expert advice provided by, will provide its users with a selection of ideas from top Life Coach, Fiona Harrold straight to their mobile phone complimenting the online service.

Susanne Mornan-Vaughan, Managing Director and Founder of comments, “We are delighted to be continuing our relationship with This implementation pioneers the use of SMS as a delivery channel for Life Coaching services and we look forward to developing more creative SMS solutions with”.

Yaa Adjaye-Kufuor, Director, inspireyourlife™ adds, “This service demonstrate’s commitment to using SMS as another way to interact with its user. It is an innovative way of using SMS to compliment other mediums and services.”

Angus Glover Wilson, Operations Director at comments, “Helping our users to find practical solutions to life's challenges is our key goal, so we are delighted to offer this Life Coaching service. has enabled us to allow users to carry the service with them at all times, and also provided us with a valuable diversified revenue stream."

Fiona Harrold adds, “SMS technology plainly provides a wonderful way to deliver my confidence boosting and motivating life coaching tips into the hands of people who are seriously interested in getting the most out of life. It’s a marvellous way to communicate positive and encouraging messages easily. With most people carrying a mobile phone wherever they go, they now have an opportunity to receive a range of inspirational text messages on the go if they desire”.


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-Notes to Editors-

About Fiona Harrold

Fiona Harrold's earliest exposure to coaching was at the age of eleven when, growing up in Northern Ireland, her beloved father would inspire her with the likes of Normal Vincent Peale, Napoleon Hill and Dale Carnegie - the US founding fathers of twentieth-century self-help philosophy. Michael Harrold was a charismatic individual who breathed fire into her sense of herself, implanting the belief that she could do anything.

This is precisely what she does for her clients - many high-profile figures from the worlds of politics, entertainment and the media. She also provides ongoing coaching and consulting to a number of businesses, and has recently set up the first volunteer coaching programme for teenagers in a London school with plans to extend the programme nationwide.

Fiona's special passion is to make the world a better place to live by helping people discover and develop their own unique qualities and talents. Her intention is to take the principles of personal responsibility and individual self-help to the widest public through the positive living clubTM, and its wide range of motivational services and courses.
Fiona makes frequent TV appearances and features regularly in the UK media. She is based in London.


inspireyourlife is an exciting new SMS text messaging service is a lifestyle text messaging service that delivers encouragement, advice and support, catering for various aspects of your life. The service seeks to motivate and inspire people by delivering inspiring quotes and messages that can help boost confidence, self esteem and develop / maintain a positive mental attitude; making it easier to deal with the challenges of every day life.

The text messages are a compilation of motivational quotes / statements from renowned individuals such as Mother Teresa, Confucius and Aristotle; as well as authors and life style professionals such as life coaches.

About is the leading website for women in the UK. It offers information, advice, community, and interactive tools and quizzes across content channels including Diet & Fitness, Relationships, Pregnancy & Baby, Work & Career, Money, Computers & Internet, Food, News & Entertainment, Motoring, Health, Beauty, Shopping, Games, Astrology and Parenting.

iVillage UK is a joint venture between iVillage Inc in the US and Tesco, Britain’s leading retailer. This 50/50 joint venture sees Tesco committed to investing money, online and offline promotions and expert knowledge of some the strongest and most loyal customer relationships in the UK. Both parties contribute reciprocal marketing and support.



Email:, Website:, Telephone: 020 7016 2617, Fax: 020 7637 0419 Address: 29 Harley Street, London, W1G 9QR

Elemental PR:

Tim Gibbon, Account Director, Elemental PR,
Email: Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663, Fax: +44 (0)870 1308135, Website:

Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE Telephone, Garden, London, WC2E 7HE

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