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ID Data launches ID Data Multimedia in conjunction with partner Brainstorm

ID Data, the card solutions and services company, has entered a strategic alliance with Brainstorm, Europe’s leading specialist in MMS Multimedia services. Together they offer an integrated solution, making it easier for the end user to access multimedia services, and helping to create additional revenue for operators with premium content.

ID Data Multimedia overcomes the technical hurdles of Multimedia messaging services (MMS). Different formats are used in pictures, text, video and audio by different content providers and the MMS handsets on the market display the content in different ways. These incompatibilities are solved with ID Data Multimedia. Operators can be in control to design the multimedia service for all of their specific customer groups, making sure it looks best on any handset.

ID Data Multimedia also allows operators and service providers to configure their MMS service in an easy way, via a web-based interface. In addition, the service takes care of the billing issues. For operators, this is a breakthrough in the ease of service creation.

ID Data Multimedia works not only on MMS, but also on the basic SMS channels. This allows operators who don’t have MMS capabilities yet, or who want to target the user segment with SMS phones, to benefit from content provisioning services.

Best of all, ID Data Multimedia is a hosted service. This means that there is no capital expenditure for operators. Risk is low, and operators pay only for what they actually use. It has never been easier to create new services with MMS and SMS.


For further information, please contact:

For further information, please contact:

Bernd Filsinger, ID Data Systems

Mobile: + 44 (0) 7974 928282

Email: bernd.filsinger@id-data.co.uk


Media Enquiries

Peter Curtain / Heather Salmond Bankside Consultants Limited

Tel: +44 (0) 207 444 4140

Email: peter.curtain@bankside.com


ID Data plc

ID Data plc is the world’s seventh largest supplier of smart cards and secure transaction systems to the international telecommunication, banking, retail and secure access sectors. Since 2000, the company has delivered tens of millions of GSM cards to a range of international operators including Vodafone Australia, China Mobile and major operations in Turkey, the Philippines and India. To facilitate rapid market development, the company has formed partnerships with leading edge companies in the field of mobile commerce, value added services and Multimedia Messaging (MMS).

ID Data was founded in 1988 and was listed on the London Stock Exchange AIM in October 2000.

http://www.id-data.co.uk

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