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New subscriber management and service delivery software up to five times faster to integrate than other solutions

MIDP 2.0 compliancy enables handset and provisioning platform interoperability

Advanced content provider and developer management tools allow greater control than previously possible


3GSM World Congress 2003, Cannes, France, 18th February 2003: elata, the innovative wireless software specialist, has incorporated ground-breaking feature enhancements and a raft of new integration and security features to help mobile operators manage device complexity, multiple content services, advanced marketing models and content provider relationships.


elata senses 4.0 supports MIDP 2.0 certificate signing and provisioning and creates an industry benchmark for mobile operators looking to deploy a unified data services delivery and download environment.


One of the most compelling advancements to the elata senses system is the incorporation of the Adaptive Provisioning Framework (APF) which, in addition to providing a platform to launch basic wireless Java services, allows the integration of new delivery capabilities onto a live system, eliminating the need for system downtime, re-configuration or development.


This latest functionality enables the seamless introduction of new service delivery modules for the delivery of wireless Java, C-based games, Symbian and Microsoft OS applications, as well as ring tones, images and multimedia messaging services. Service provisioning modules can be added or removed in a ‘plug-in’ environment, guaranteeing advanced service levels, an enhanced subscriber experience and a greater return on investment.


A further key system feature enables mobile operators to manage every part of the content and application provider relationship. This ranges from managing automated data from individual departments or developers within content providers, the business models and revenue share agreements, and the tracking of content service usage and revenue metrics.


elata senses 4.0 is up to five times quicker to integrate than other provisioning solutions. It provides the only centralised environment for managing the categorisation, delivery, download and tariff control of individual services or bundled offerings of multiple data types. In addition to the APF, elata senses 4.0 is also fully compliant to the new MIDP 2.0 standards for over-the-air (OTA) provisioning of Java applications to handsets.


“MIDP 2.0 will lead the next stream of handsets in 2003, providing a new generation of more robust, multi-functional mobile applications. MIDP 2.0 is crucial to delivering the interoperability between next generation handsets and provisioning platforms necessary to ensure subscribers can successfully download applications, quickly, simply and securely,” said Gavin Freed, Chief Executive Officer, elata.


Freed continued: “Through successful deployments with customers such as ‘three’ and Spanish operator Amena, elata senses has shown itself to be the key component of a mobile service delivery platform, not just for wireless Java services but also for the new multi-content provisioning environment which requires smart technology to simplify the management of complex devices, marketing and charging models.


“The enhanced functionality of our new system makes elata senses the most powerful and flexible tool that mobile operators can incorporate into their business support infrastructure, especially with its enhanced ability to manage every level of the content provider and developer relationship. As part of a SDP (service delivery platform) elata senses enables mobile operators to drive the launch and uptake of new and innovative wireless data services, and as a direct result, establish a commercial framework for achieving business model targets.”


Further advanced functionalities of elata senses 4.0 include:

DRM (digital rights management) framework for supporting a variety of DRM systems including the Open Mobile Alliance (OMA) DRM specification.

Full security certificate management for handling multiple security certificates required for signing different content types such as Java and C-based games, thus enabling the delivery of secure applications.

Security features to enable the creation of trusted and signed applications, such as MIDP 2.0 applications, prior to provisioning them to handsets.

Integration into, and support of the mobile operator’s MMSC infrastructure. This is in addition to the existing SMSC, billing system, content management and WAP gateway integration capabilities.

Enhanced data analysis and reporting management tools to monitor the success of service subscription plans, application delivery and mobile device download patterns.

Enhanced and simplified management interface tools for marketing, content provider and CRM functions to interact with the system.

Built-in enhanced content provider management functionality including the ability to automate operator/content provider revenue share management.


elata senses is also a key component of HP’s Mobile Service Delivery Platform (MSDP) - a powerful set of telecommunications software and tools, partner solutions, carrier-grade hardware and integration services. HP MSDP enables mobile operators to create and launch new services quickly, cost-effectively and with reduced risk, ultimately allowing operators to compete more successfully in a rapidly changing market.


To arrange a briefing / demonstration of elata’s new technology, either at 3GSM Cannes or in the UK, please contact Claire Smither or David Hulmes at Nelson Bostock Communications

on +44 (0) 207 229 4400 or email claire.smither@nelsonbostock.com




About elata

elata, the UK-based innovative wireless software specialist has been developing solutions for mobile operators and service providers since 1996. The elata senses subscriber management and service delivery system forms the software foundation of a mobile operator’s wireless service delivery platform (SDP) and enables the operator to manage their subscriber base and deliver different content types, including wireless Java, to mobile devices.


Both platform and device independent, elata senses enables mobile operators to drive revenues from new generation wireless data services. Three (formerly Hutchison 3G UK Limited) and Amena in Spain are among those who deploy elata senses throughout their networks.


Visit the website at: http://www.elata.com


For further information, please contact:


Emma Bickerdike

elata

Tel: +44 (0) 1202 207407

emma.bickerdike@elata.com

Claire Smither

Nelson Bostock Communications

Tel: +44 (0) 207 7229 4400

claire.smither@nelsonbostock.com





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