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New Publisher Whiptail Interactive Makes Mark with Controversial Moves and Innovative Strategies

London, February 19th 2003 – Publisher Whiptail Interactive is set to make its European publishing debut launching POSTAL 2, the highly anticipated first person adventure game, in March. Built by world-renowned games developer Running With Scissors, POSTAL 2 is the follow-up to the notorious PC game POSTAL. Whiptail Interactive is a full service PC and console games publisher catering for European and North American markets.

“We wanted to make Whiptail’s first game a big hitter,” said Chris Warrender, director, Whiptail Interactive. “In POSTAL 2, Running With Scissors has developed one of the edgiest games ever to appear on PC, we look forward to unleashing it onto the UK and European markets.”

“Whiptail’s decision to make POSTAL 2 its debut title proves that this is a publishing company with guts and real b****cks” said Vince Desi, CEO, Running With Scissors.

Sequel to the notorious original, this iteration of the envelope-pushing franchise puts players once again in the well-worn shoes of the hair-trigger Postal Dude. POSTAL 2 operates on Epic’s Unreal Warfare Engine and benefits from a host of new features including; fully-explorable open-ended 3D environments, innovative first person shooter action and interaction with well over a hundred unique non-playable characters (NPC’s) including Gary Coleman (Arnold from 80’s TV show ‘Different Strokes’).

“We’ve seen how many traditional publishers operate and we believe there is another model whereby the developers and publishing partners can have access to a fairer and more profitable channel to the retail markets. This, above everything else, is what will set us apart,” added Warrender.

Whiptail Interactive is actively seeking partnerships with games developers across PC and console platforms. “The Company wants to work with innovative developers with creative ideas across multiple platforms. We are targeting developers who want a close working relationship with their publisher - providing them with more involvement in the publishing process,” said Warrender.

Whiptail Interactive offers direct access to the North American and European retail markets for both developers and publishers alike, including marketing, sales, production, fulfilment and distribution. Whiptail Interactive’s senior management team brings over 50 years of combined industry experience to the company, providing its partners with publishing strategies that range from pan-European/North American launches to market-specific solutions.

For further information on the game, please visit:


About Whiptail Interactive:

Based in Westchester, PA, with offices in London and Spain, Whiptail Interactive is a full service PC and console games publisher focused on North America and Europe. Whiptail Interactive’s unique approach to partnering with developers and publishers provides its partners with a more profitable channel to the retail markets than is currently available with any other company. For further information on Whiptail Interactive, please visit:

European Press Information contacts:

Tim Hadley / Mark Casey

Prodigy Communications Ltd (UK)

Tel: +44 207 580 1366

Mob: +44 7818 407048 / +44 7803 502607

Email: /

North American Contact:

Joe Muoio

Tel: 001 (610) 701 6304

Fax: 001 (610) 701 6306


This press release was distributed by ResponseSource Press Release Wire on behalf of Prodigy Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit