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e-consultancy appoints Greenlight to spearhead search engine marketing to seed its content, information and data into search engines


Following a three-way pitch, e-consultancy has cemented a year long relationship with Greenlight to provide a range of search engine marketing services.

Despite over 25,000 pages of UK e-business information and advice, e-consultancy’s search engine visibility has been disappointing to date, according to CEO Ashley Friedlein. With e-consultancy’s imminent introduction of a paid subscription service, the volume of content will swell to over 100,000 pages. Greenlight’s remit is to drive targeted traffic to to help grow the paid subscriber base. Greenlight will provide a range of SEM services including an improved linking strategy, search engine optimisation and submission, pay per click and trusted feed.

Ashley Friedlein, CEO at e-consultancy, comments, “As the e-consultancy site is entirely dynamic and driven by a content management system, we’ve had problems in getting the search engines to index our content. We’ve chosen Greenlight in part because of their proven track record, good clients and range of services, but also because we believe they have the skills to finally open up the enormous business value of e-business knowledge within our database by drawing in users via search engines and external links.”

Warren Cowan, Managing Director ay Greenlight adds, “We’re delighted to be working with e-consultancy and will be doing a case study with them to demonstrate the returns on investment that search engine marketing can deliver. We will also benefit from exposure to e-consultancy’s 9,000 registered users and network of over 40 e-business consultants.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats.
Images of the publication, screenshots of, and photographs are available of Ashley Friedlein upon request.
More e-consultancy press releases maybe found at:


Since 1999 e-consultancy has provided UK e-business professionals with access to the best information and advice:

* Information – via Kbase, an online e-business Knowledge Base containing 100,000+ pages, and specially commissioned reports and white papers

* Advice – via exclusive roundtable events, expert forums and a network of over 40 specialist e-business consultants

* e-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. e-consultancy has over 9,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

e-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O’Riordan. Ashley is a twice best-selling Internet author. e-consultancy’s shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Ashley Friedlein, CEO,

Ashley Friedlein is co-founder and CEO of an online and offline service for UK e-business professionals providing access to the best e-business information and advice. He began his career in digital media at Pearson and Bloomberg, before becoming Lead Strategist at Wheel, where he successfully managed the
development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners.

Ashley is also the author of the forthcoming book "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" out in January 2003 [Publishers Elsevier Science & Technology Books].

More information at:

About Greenlight:
Greenlight is a search-marketing agency that assists its clients in generating ROI through targeted search engine placement. Offering a range of consultancy based, and pay for performance services, as well as detailed web analytics and ROI tracking tools, Greenlight helps marketers tap the search qualified audience worldwide, and deliver & track them to conversion, proactively optimising the process to maximize profits.

Founded by in 2001 by Warren Cowan, in response to his disappointment with low standards and narrow thought within the industry, Greenlight was set up to accommodate the need for a more adaptive, flexible and integrated approach to search marketing.

Since 2001 Greenlight has accommodated the needs of many blue chip companies UK and Europe wide including Financial Advisor John Charcol, and Web portal, Lycos, as well as consulting on behalf number of several major interactive agencies.


Ashley Friedlein, CEO,

Website: Email:
Telephone: + 44 [0] 7766 312 456

Elemental PR:

Tim Gibbon, Account Director, Elemental PR, Email:,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website:

Address: 30-32 Southampton Street, Covent Garden, London, WC2E 7HE

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