Major overhaul and redesign designed to make Hong Kong Legends website the first place on the web for Martial Arts DVD and Video Titles
Online strategy, design and development agency Egovision http://www.egovision.com have delivered Hong Kong Legends DVD and Video website http://www.hongkonglegends.co.uk which aims to be the one stop place on the Internet for martial arts titles.
London-based Egovision were appointed in August 2002 with the brief to revamp the existing website which was difficult to use and out of date. The Hong Kong Legends website is built in Apache running PHP and MySQL; with Egovision's own online content management system [CMS] and affiliate programme managing the enquiries and orders through an integrated system.
Egovision worked closely with aitch:creative, Medusa Communications' offline design agency, who provided the brand guidelines, style and design for the new website. The official launch is set for the 24th February 2003, with this being the first phase of an integrated system that will take care of all ordering, CRM and fulfilment management.
Nick Wills, Creative Director at Egovision explains, “Hong Kong Legends has only been soft launched for less than a week, and they have already seen a significant uptake in sales. Using our own content management system meant that we were able to implement a host of new services including affiliate management, trailers, ordering and enquires functionality, and still bring the project on budget and on time. With the core elements in place, it means the website is in position to become a true application service, underpinning the whole order and fulfilment process.”
Paul Teal, Direct Marketing Manager at Hong Kong Legends and Medusa Communications and Marketing comments, “We are very pleased with the system that we now have in place. Not only does it put us in direct control with all aspects of our website; it also provides the foundation for a much improved ordering process.”
Teal adds, “The new site is already beginning to bring in an impressive uptake in orders and we expect greater things, when we begin to push the website and products more aggressively. We are pleased with Egovision's delivery of the project, and are looking forward to them rolling out the subsequent phases to complete the website and CRM and e-CRM overhaul.”
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This press release in available in PDF, plain text and Word formats.
Screen shots of the Hong Kong Legends website are available, as are photographs of the Medusa Communications and Marketing Limited and Egovision teams.
About Hong Kong Legends:
Hong Kong Legends is library of Hong Kong and Asian cinema classics covering Japanese, Korean and Thai films to be released over the next few years - check out the Hong Kong Legends website for more information.
Hong Kong Legends is a product of Medusa Communications and Marketing Limited are based in Hertfordshire and have been distributors in the film and video industry for over 20 years. The company has been involved in all facets of the film industry i.e. production, worldwide sales, TV sales, theatrical, video distribution rental and retail. More recently we have concentrated our efforts on the retail sector, developing and marketing strong brand names in DVD and Video.
Medusa Communications and Marketing Limited also distribute third party labels such as Eastern Heroes and Ground Zero, and are looking to build on their catalogue of successes and develop new products.
Egovision has been producing critically acclaimed multimedia presentations since 1996, and are specialists in online strategy, design and development. They have continued to produce both stylish and functional product for clients with various requirements and budgets.
Egovision prides itself on its diversity of personnel, building a core team from disciplines including design, computer programming and architecture.
BBC, BT, FT, Fotorama Interactive, Music Mall, London Film Festival, Millers Gin & Polstar Vodka.
Nick Wills, Creative Director, Egovision
John Lyons, Interactive Director, Egovision
Website: http://www.egovision.com , Email: mailto:firstname.lastname@example.org
Telephone: 08700 113 100, Fax: 08700 113 200
Address: Egovision, 7 Goodge Place, London, W1T 4SF
Tim Gibbon, Account Director, Elemental PR, Email: mailto:email@example.com,
Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 1308135, Website: http://www.elementalpr.co.uk
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