Research reveals David and Sarah most popular PR names
Research carried out by Daryl Willcox Publishing (DWPub), the UK media information services company, has blown away the myth that public relations is dominated by the upper classes.
The survey reveals PR people are more likely to be called David or Sarah than Edina or Torquil, reflecting that PR is now the first choice career of many, regardless of background.
The survey found that the majority of PR people are female (62%), but that stereotypical names such as Sophie and Charlotte languished well down the order, behind Sarah, Emma and Claire.
The most popular female name was Sarah (117 occurrences), followed by Emma, Claire, Kate and Helen. Sophie and Charlotte were 36th and 37th. Overall there were 715 different female names in the survey.
David was the top male first name, appearing 76 times, followed by Paul, John, Chris and Richard. Tarquin was joint 115th and Tristan and Rupert were joint 184th. Overall there were 384 different male names.
Comparison with Office of National Statistics figures shows that these first names reflect the national average for 25-35 year olds. They also match those for other popular graduate professions, such as accountancy and the law.
“This research banishes the idea that public relations is a closed shop, populated by Alice-band wearing women from the Home Counties,” DWPub Chief Executive Daryl Willcox commented. “Our name survey shows that today’s PR people have first names that match the national average – demonstrating that PR is a career open to all on merit rather than background. It’s time the outdated Absolutely Fabulous image was banished and the outside world saw PR as a career open to all, dependent on skills and understanding rather than privilege.”
The survey covered 5055 people working in PR agencies and in-house PR departments, the majority of which subscribe to DWPub’s Response Source and FeaturesExec services. This sample represents approximately 25% of the UK PR population.
A Top 40 list of female and male first names is available.
Response Source enables journalists to make a targeted request to PR staff in particular sectors in real time, removing the headache of basic research. It delivers nearly one million enquiries each year, to over 2,000 PR people. FeaturesExec provides editorial contacts and a forward features database for finance and technology PR professionals.
About Daryl Willcox Publishing
Daryl Willcox Publishing provides three media information services which are closely linked – the SourceWire press release distribution for technology journalists, the FeaturesExec publication editorial contact and forward features database for finance and technology PR professionals and Response Source, for all UK journalists and PR professionals. This unique integration of the services, encouraging an effective flow of information between the press and industry, has led to its huge popularity with both the press and the PR community.
Full top 40 rankings for PR boys and girls are available. For more information please contact:
0207 494 6570
0870 774 0777
This press release was distributed by ResponseSource Press Release Wire on behalf of Speed Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.