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Oracle and Peppers and Rogers to collaborate in deploying 1to1 Marketing
Solutions to the Utilities industry

Oracle has announced that it has begun a global campaign with Marketing
1to1/Peppers and Rogers Group to educate Oracle customers about the
benefits and implementation strategies of one-to-one marketing. The two
companies have begun hosting customer Seminars on the power of one-to-one
marketing and to demonstrate how Oracle technology and applications can
provide the backbone for comprehensive one-to-one relationships with

Peppers and Rogers are renowned advocates for Customer Relationship
Management (CRM), which promotes treating each customer individually to
increase loyalty, satisfaction and repeat business. Peppers and Rogers CRM
approach identifies four key steps to building one-to-one relationships
with customers that a company must implement to succeed as a one-to-one
marketer: identification, differentiation, interaction and customisation.
Many businesses that have deployed one-to-one marketing have generated
unprecedented levels of customer loyalty, improved overall unit margins and
succeeded even in the face of commodity-level product competition.

Dr. Martha Rogers, co-founder of Marketing 1to1/ Peppers and Rogers Group
said, "Oracle has a solid vision and powerful products for enabling
one-to-one marketing. Don and I are extremely pleased to have the
opportunity to work with Oracle's customers to understand the benefits of
using integrated technology to achieve one-to-one marketing success."

The one-to-one marketing concept complements Oracle's focus on helping its
customers grow their business and promote customer service through a true
360-degree view of their own customer bases. As part of this major
initiative, Oracle will demonstrate to customers how its data warehousing
technology and enterprise applications can provide the backbone for a
complete one-to-one marketing solution.

James Metcalf, director, Utilities sector, Oracle UK said, "There are none
better than Peppers and Rogers to articulate the competitive advantages of
one-to-one marketing. With deregulation now a reality, CRM is an issue
which urgently needs addressing as customer loyalty can no longer be
guaranteed. The companies who will succeed have already made significant
investment in operations procedures and particularly back office IT
systems, in order to improve levels of customer satisfaction and access to
customer information."

Oracle will work with its customers to integrate its entire range of
business functions covering the range of database, data warehouse, and
business intelligence technologies. Product integration also includes front
office application functionality such as marketing, customer service,
sales, and channel management, as well as ERP application functions like
production, logistics, and financial measurements and metrics. Oracle
Front Office Applications is a complete suite of products for managing all
aspects of customer relations, from marketing to sales to service.

A team of Oracle business consultants, who are experts in the application
of database and data warehouse technologies, and Peppers & Rogers group CRM
consultants plan to provide joint implementation and consulting support.
This team plans to combine consulting services with Oracle's current
technology to provide ideal CRM solutions.

Oracle is a registered trademark of Oracle Corp. All other products or
company names mentioned are used for identification purposes only, and may
be trademarks of their respective owners.

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