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MGM MIRAGE Online has appointed James Hilton as Director of Online Marketing as
it strengthens its push into the UK gaming and gambling market.
James’ role will be to maximise the awareness and understanding of ( amongst its online target
audience, encouraging both trial and loyalty, increasing registrations within
the online casino.

Reporting to Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online, James
will oversee all online marketing channels. These include: affiliate management,
search engine marketing [SEM], as well as managing associated mediums search
engine optimisation [SEO] and Pay for Performance [PFP], Online PR, Viral
Campaigns, CRM and eCRM.

With previous employment at Grey Advertising, Universal Studios, Grey
Interactive and Continuum Interactive, James has held marketing positions with
each of the aforementioned companies. James’ last position was at,
where he headed up online traffic development. There he launched a highly
successful affiliate network and SEO programme, and negotiated and implemented
portal partnerships with MSN, Yahoo, Freeserve and Lycos encompassing media,
e-mail and content integration.

Oscar Nieboer, Vice President Marketing at MGM MIRAGE Online explains, “James is
a welcome addition to the team, and was selected after being identified as the
best of breed online, with exceptional experience and knowledge. He has worked
in new media since its commercial inception, and possesses hands on experience
of all online marketing levers ensuring coherent, commercially viable online
marketing. His appreciation of traditional marketing and the ability to
integrate correct mediums and channels are the skills-sets that we are keen to
see exercised for”

James Hilton, Director of Online Marketing comments, “Working with such an
invigorating brand and organisation which is currently positioning itself within
an exciting online sector is fantastic. We have the opportunity to select the
very best partners and mediums with which to work and communicate. My role is
to ensure that we continue to consistently present and deliver first-rate
service and products to our consumers.”


----Notes to editors----

This press release in available in PDF, plain text and Word formats.
Photographs are available of the MGM MIRAGE team. The media spokesperson for
MGM MIRAGE Online within the UK is Oscar Nieboer, Vice President Marketing at

About MGM MIRAGE Online
MGM MIRAGE Online is a subsidiary of MGM MIRAGE, the entertainment, hotel and
gaming company headquartered in Las Vegas, Nevada. Operating for over 30 years
the Company owns and / or operates through 15 casino properties in two
continents with over 35000 employees, $10bn in assets and annual revenues of
over $4bn.

Established in August 2001, MGM MIRAGE Online was created to undertake the
development, deployment and operation of a responsible and secure “for cash”
interactive gaming site, MGM MIRAGE Online is licensed in
the Isle of Man.

MGM MIRAGE Online is committed to providing its customers with responsible
gaming through a series of operational policies and regulatory requirements put
in place to ensure that safe, entertaining aspects of our site are upheld.

For more information on MGM MIRAGE Online visit the website at or visit the online casino at



Address: Power Road Studios, Power Road, London, W4 5PY

Telephone: +44 (0) 20 874 74888 Fax: +44 (0) 208 747 0333

Website: and

Elemental PR:

Tim Gibbon, Account Director, Elemental PR


Direct Telephone: +44 (0)20 8586 5767, Mobile: +44 (0)7930 375663

Fax: +44 (0)870 1308135


Address: 7 Goodge Place, London, W1T 4SF, UK


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