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Mission Accomplished Thanks To Turbo-Diesel Powered Microsite

Bristol March 4th: Hyperlaunch, a new-media creative marketing agency, announces the launch of an on-line marketing campaign to support the release of Triple xXx on DVD (Columbia Tristar). The campaign will focus on driving visitors to a concept microsite - where visitors can play their way through the movie via custom built online games. This is due to launch 1st March 2003.

The sites allows visitors to either surf for information on the film and its stars or take a more interactive role by successfully completing four games to gain access to exclusives clips from the movie. The games section of the site also forms part of a viral marketing campaign. Players can nominate three friends via HTML e-mail telling them they have a ‘mission to accomplish’. All players then complete one of the games to get a team score in order to win a skirmish day out for four.

“Triple xXx is the ultimate adventure movie for the the playstation generation which is why we’ve built games that are sequentially in line with the plot on this microsite.” explains Hyperlaunch’s Marketing Director Don Jenkins. ”This also gives us a great viral opportunity through team missions and other microsite assets like spoof porn e-cards.“

Hyperlaunch is undertaking its most comprehensive PR campaign to date with the following 3rd parties already confirmed; Tiscali, Freeserve, The Sun, FHM, Empire, Virgin Megastore, Firebox and BBC. The campaign will be supported by digital assets including a ‘blip’ – a teaser version of the website using the revolutionary ice projector software. The software is a flash plug-in that allows web assets to be created outside the standard window that currently restricts new media creatives. Here is an example from a recent campaign:

Concludes Jenkins, “By using new technology, we are reinforcing the Triple xXx brand. The microsite gives everyone the opportunity to experience – xXx: the characters, soundtrack and ambience of the film in a fun and entertaining format that matches perfectly the film itself.”

The online marketing and PR campaign will also gain support from an e-cast to registered users of the site, and the site will be partnered with O2 for mobile content, and Island Records for music.

Notes to editors:

• Blips are digital tools that are either scaled down microsites or digital postcards with increased functionality depending on your viewpoint. They can be downloaded from a website, forwarded via e-mail or placed on third part websites. For examples, see

About Hyperlaunch

Founded in 2001, Hyperlaunch has grown from four people working remotely to a 10 strong new media agency based out offices in Clifton, Bristol. Combining a dual service offering of marketing and creative design, Hyperlaunch was set up to be the only UK specialist product promotion company for the Internet. It offers a complete range of services delivering widespread awareness of new product releases among Internet Users. Hyperlaunch has developed new-media campaigns that use the Internet to its full potential in terms of data capture, content delivery and creative output. Working across four main industry sectors, Film, Music, Video Games and Consumer Electronics, Hyperlaunch has built an impressive client base and has worked on campaigns for Sony, Phillips, Infogrammes, Samsung, Universal Music and BMG.

For more information regarding Hyperlaunch. Interviews with key personnel, photography etc., please contact:

Don Jenkins

Marketing Director


E: don@hyperlaunch


Paul Wooding/Kathryn McAuley

RedEye PR

T0207 691 8663



This press release was distributed by ResponseSource Press Release Wire on behalf of Red Eye PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit