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Fujifilm announces the FinePix A310 Zoom with 4th Generation Super CCD HR technology

12 March 2003

Fujifilm today announced the arrival of the FinePix A310 Zoom, a compact and stylish ‘point-and-shoot’ digital camera, boasting high image quality that belies its size.

The FinePix A310 Zoom is the ideal ‘take anywhere’ camera. It’s sleek, elegant and handles brilliantly, but don’t be deceived. This lightweight camera boasts heavyweight imaging capacity.

Successor to the popular FinePix A303 Zoom, the FinePix A310 Zoom is part of Fujifilm’s latest line-up of digital cameras using the company’s 4th Generation Super CCD HR technology to achieve sharper, higher quality pictures. The FinePix A310 Zoom uses 3.1 million effective pixels to produce an ultra-smooth 6 million recorded pixels.

With low power consumption, the benefits offered by the xD-Picture Card™ system, and an attractive two-tone metal style finish, the FinePix A310 Zoom offers a seductive combination of stylish image and technical ability.

Using these latest imaging innovations, the FinePix A310 Zoom is capable of capturing clear, colourful, noise-free images across a wide range of conditions. Whether shooting indoors or outdoors, the FinePix A310 Zoom will generate sharp pictures from which you can produce larger prints.

The FinePix A310 Zoom has a high-quality 1.5” TFT LCD preview screen and optical viewfinder. The camera is capable of recording movies and can also be used as a handy webcam, ideal for Internet enthusiasts.

Through the use of an optional PictureCradle™, the FinePix A310 Zoom enables the user to download images and charge batteries in one simple procedure – so there’s no messing around with multiple cables each time the user gets home.

FinePix A310 Zoom features at a glance:

4th Generation Super CCD HR sensor with 3.1 million effective pixels (delivering 6 million recorded pixels)

Fujinon 3x optical zoom lens equivalent to 38-114mm on a 35mm camera

xD-Picture Card™ providing large storage capacity and low power consumption (256MB card now available)

Movie recording capabilities up to 10 frames per second (fps). Records movies up to 98 seconds (320 x 240 pixels) and up to 5.6 minutes (160 x 120 pixels) with a 16MB xD-Picture Card™ (included)

Fast operation and easy to use, just ‘point and shoot’ for lifelike images

Adrian Clarke, Fujifilm’s Director of Consumer Products, commented, “Using Fourth Generation Super CCD technology, Fujifilm has created a range of cameras that contain much more than initially meets the eye.

“The FinePix A310 Zoom is a brilliant ‘out and about’ camera, which looks great, is easy to use and guarantees impressive pictures in a range of conditions. Don’t be fooled by its diminutive appearance, this camera punches well above its weight.”

Long lasting battery life

The FinePix A310 Zoom has been specifically developed to reduce power consumption. The 2 x AA alkaline batteries supplied with the camera deliver an impressive 250 shots under normal conditions (with the LCD monitor switched off). Ni-MH rechargeable batteries are also available as part of the accessories range for even better battery economy.

Ease of use

The programmed auto exposure and flash capabilities mean great results in many shooting conditions. The 3x zoom lens further enhances the creative possibilities, yet this camera maintains point-and-shoot simplicity.

Super CCD HR technology

Fujifilm’s 4th Generation Super CCD High Resolution sensors can be housed in even smaller digital cameras, offering all the benefits of 3rd Generation Super CCD in a package two thirds the size. The benefits include:

Ultra-high resolution images

Faster shutter speeds for action shots

Low noise photography

Low light photography

Straight from the box

The FinePix A310 Zoom is supplied with everything needed to start shooting straight from the box. A full range of accessories including two AA alkaline batteries, 16MB xD-Picture Card™, hand strap, software CD-ROM, video cable and USB cable are bundled with the camera. The supplied software CD includes USB drivers, Fujifilm’s FinePix Viewer 4.0 for image browsing, and ImageMixer VCD for creating multimedia albums.

Pricing and availability

The FinePix A310 Zoom will be available in late Spring 2003, initially from Dixons, PC World and Currys stores, at a price that will be finalised closer to the retail launch.

ENDS

Notes to Editors

Further information about Fujifilm’s 4th Generation Super CCD HR technology is available at
http://www.fujifilm.co.uk/di and in the following press release at
http://www.fujifilm.co.uk/presscentre:

Fujifilm launches Super CCD HR (High Resolution) – 22 January 2003

For further information and products for review, please contact:

Sally Cohen / Daisy Dunkley-Clark

Midnight Communications

020 7232 4507

sally@midnight.co.uk / daisy@midnight.co.uk

Jenny Hodge

Fuji Photo Film (UK) Ltd

020 7465 5852 / 07775 897360

jhodge@fuji.co.uk

More information about Fujifilm products is available at http://www.fujifilm.co.uk/presscentre

Contact details for customers

For information about Fujifilm and its products, please visit: http://www.fujifilm.co.uk or call
020 7586 1477.

Prints from pixels

Digital camera owners can now get real photographic prints from digital images, without needing a PC. An increasingly wide number of High Street photographic retailers offer Fujifilm FDi print services in-store, allowing users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last.

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the value market leader in digital photography, having retained the top share of the UK digital camera market since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

The full specification sheet, Word version and images are available from Zoe Stone at Midnight Communications 01273 666200.



















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