The official fundraising site for Comic Relief has jumped up the rankings with just one day to go before the ninth Red Nose Day on Friday, reports Hitwise, global leader in real time intelligence.
Focusing around the theme “The Big Hair Do”, http://www.rednoseday.com entered the top 200 most visited sites in the UK yesterday, 12th March. The site increased its overall ranking by over 2,600 places since launching on February 7th and was the 191th most visited site in the UK.
http://www.rednoseday.com was also the most visited Charity site yesterday, achieving 14.45% share of all visits to sites within the category.
This year is the first time that Comic Relief has created a standalone website especially dedicated to the event, enabling the public to find out information about Red Nose Day as well as make donations online. It illustrates the importance Comic Relief has attached to the Internet both for building awareness of Red Nose Day and for fundraising, with the charity hoping to significantly build on the success of 2001 when £3.5 million was donated online. Given the major surge in activity on the site, early signs point to a successful campaign.
Simon Chamberlain, General Manager at Hitwise commented: “The phenomenal success of www.rednoseday.com shows that the UK public is really behind this cause and is embracing the web as a major channel for charitable contributions. The Internet gives Comic Relief the ability to reach a new audience, many of whom may not have previously donated by phone or online, but who are regular and sophisticated users of the web. The speed and convenience of the Internet makes it the perfect channel to reach sympathetic individuals who are time poor but eager to contribute.”
For week ending 8th March, Internet users spent an average of 7 minutes and 36 seconds online, substantially higher than the Comic Relief site itself ( http://www.comicrelief.com ), where users spent 4 minutes and 7 seconds, and the BBC’s Red Nose Day site
( http://www.bbc.co.uk/rednoseday ), where users spent 2 minutes and 12 seconds. 1.69% of users last week also bookmarked http://www.rednoseday.com , suggesting that they are planning a return visit, perhaps to make a donation.
According to Hitwise Clickstream data, over 20% of visits originated from the Comic Relief site and 13% of visits were directed from the BBC’s Fame Academy site
( http://www.bbc.co.uk/fameacademy ), where users can vote online for who wins Comic Relief’s Celebrity Fame Academy. The Littlewoods website, www.littlewoods.co.uk, where the public can support Comic Relief and purchase Red Nose Day T Shirts, was the highest ranked ‘DownStream’ site, receiving 6.81% of traffic from
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