Amidst an imminent war with Iraq, UK Internet users are increasingly turning to the web to voice their protest, reports Hitwise - global leader in real-time Internet intelligence.
The ‘Stop The War Coalition’ website, http://www.stopwar.org.uk has experienced a 300% rise in market share and risen by over 700 ranking places amongst all Internet sites in the last two days. As the organization prepares for another mass demonstration in London this weekend, the British public has shown their deep concern for the situation in Iraq by using the Internet to find like-minded opinion and to find out information about the forthcoming protest march.
Simon Chamberlain, General Manager of Hitwise UK, commented “The dramatic increase in traffic to www.stopwar.org.uk shows that British Internet users are really viewing the Internet as a community: an effective way for supporters from all over the UK to come together online and unite for the same cause. Since the first demonstration took place in February, http://www.stopwar.org.uk has made a huge impact on our rankings.”
Growth of visits to http://www.stopwar.org.uk
11th March -18th March
Search engines have been used extensively to find sites protesting the war in Iraq over the past few weeks. www.stopwar.org.uk received 38% of its traffic from search engines, with
http://www.google.com and www.google.co.uk collectively providing 17% of referrals. This would have been a direct result of www.stopwar.org.uk being the highest returned site under the search term ‘stop war’ on both Google.com and Google UK.
News sites also figured highly with 6.13% of traffic to www.stopwar.org.uk coming from the link provided on the BBC News website.
As a whole, the British public is looking at more news sites, with the News category increasing its share of all UK visits by 7% in the last week.
Hitwise is the first and only online competitive intelligence service that gives companies real-time insights into their online competitive environment. By partnering with a wide range of local ISPs, Hitwise collects anonymous information about the usage habits of more than 23 million Internet users worldwide, covering home, work and educational usage.
Hitwise is headquartered in Melbourne, Australia and offers its service in the UK, US, Australia, New Zealand, Hong Kong and Singapore.
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