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Tomorrow Monday 24th March, Yell is launching its new telephone information service – Yellow Pages 118 24 7.

Unlike the other entrants to the deregulated 192 directory enquiries market Yell has 15 years experience in the market; deeper, richer classified business data (through its Yellow Pages database); and experienced, friendly UK-BASED call centre staff.

· At a competitive rate of 40p per minute, the service will provide callers with residential listings, business listings and a wide range of info like opening hours, location detail, prices and special offers as well as local film information.

· Yellow Pages 118 24 7 capitalises on the strength and recognition of the Yellow Pages brand and reflects the round-the-clock (‘24-7’) availability of the service

FOLLOWING IS A FULL PRESS RELEASE.

If you would like more information, photography or to talk to a Yell spokesperson – please call me on 077 9695 0659.

Terri Fellowes

Nelson Bostock Communications

MOBILE: 077 9695 0659

WORK: 020 7792 7433

terri.fellowes@nelsonbostock.com

EMBARGOED UNTIL March 24, 2003

Yell launches ‘Yellow Pages 118 24 7’


Yell today (24/03/03) launched Yellow Pages 118 24 7, its new telephone information service that provides quality, in-depth classified business information and business and residential number listings - 24 hours a day, 7 days a week.

Building on its 15 years’ experience with Talking Pages, Yellow Pages 118 24 7 will have richer content and more services underpinned by a database of more than 1.8 million businesses and almost 25 million residential listings.

Businesses that advertise will provide callers with a wide range of information such as opening hours, location details, prices and special offers, as well as local film information including titles, times and synopses. Searches for named business and residential telephone numbers will be available too.

Yellow Pages 118 24 7 is an integral part of Yell’s strategy for providing the bridge between buyers and sellers regardless of time, channel or location. Yell’s products and services encompass a range of different media: the book – with the UK’s number 1 classified printed directory Yellow Pages, the Internet - through the UK’s leading online classified directory service Yell.com, and the phone - now through Yellow Pages 118 24 7.

John Condron, chief executive of Yell, said: “Yellow Pages 118 24 7 is a distinctive, high quality service providing callers with extensive business information at whatever time of day or night they want it, from wherever they want it – it’s the only number they need.

“The deregulation in the UK of 192 directory enquiries provides us with the opportunity to widen our already successful phone-based classified directory service and enhance what we offer our callers and advertisers.

“The key difference between us and other 118 operators is the depth of our classified business data. The launch of Yellow Pages 118 24 7 marks our most important step forward on the telephone information front since the launch of Talking Pages in 1988.”

Callers will speak to highly experienced, UK-based advisers and be charged the competitive rate of 40p per minute*, billed by the second. They will be given the choice to be put directly through to the business they require through call completion, have the number texted to their mobile or simply have the number read out by the advisor.

John Condron added: “Yellow Pages 118 24 7 capitalises on the strength and recognition of the Yellow Pages brand and reflects perfectly the round-the-clock, ‘24-7’ availability of the service.

“With our strong track record for providing quality classified business information across different media and reputation for excellent customer relations, we expect to command a key position within the UK’s new, developing 118 market.”

Ends

* Call charges from a mobile phone may vary depending on individual network operator charges

Further information on Yellow Pages 118 24 7:

Yellow Pages 118 24 7 (‘one-one-eight, twenty-four, seven’) is part of Yell, the international directories business, whose products in the UK also include the Yellow Pages and Business Pages directories, Yell.com and Yell Data and in the US, Yellow Book.

Yellow Pages 118 24 7 is a new telephone information service that provides in-depth classified business information, business and residential listings, 24 hours a day, seven days a week. More than just a number, 118 24 7 provides essential business information such as opening hours, location details, prices and special offers, film times and summaries.


For press enquiries, contact:

Jon Salmon / Anna Fairbairn

Yell Press Office

PH: + 44 (0) 118 950 6656/6999

EMAIL: jon.salmon@yellgroup.com

nna.fairbairn@yellgroup.com

Terri Fellowes / Claire Smither

Nelson Bostock Communications

PH: + 44 (0) 20 7229 4400

EMAIL: terri.fellowes@nelsonbostock.com







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