Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Rohan, the performance clothing brand, has reported an immediate increase in online sales and average order value following the launch of their new online store.

The online store, which was developed by Snow Valley, was launched at the end of February. Since then, Rohan has seen a 60% increase in the number of online orders and a 31% increase in average online order value, based on year on year comparison.

Rohan is attributing the increase to the store’s advanced merchandising functionality, which includes cross-selling and a new product classification system to provide customers with a much more intuitive shopping experience.

The store has been deployed on Snow Valley’s commerce platform, SS2.NET, which is based on Microsoft .NET technology, including Microsoft Commerce Server 2002 and Web Services.

As well as advanced sales functionality, the platform provides Rohan with improved marketing capability, a comprehensive reporting system and a manager interface for controlling their product catalogue.

The store has also been integrated with Rohan’s fulfilment system using Web Services, to increase the speed, accuracy and transparency of the order process. Integration allows data to be interchanged between the two systems, so that stock availability is updated automatically in the online store and orders are fed directly through to fulfilment without manual intervention.

Phil Rothwell, Online Communications Manager at Rohan, said, “Our customers rely on us to anticipate their needs with products that will perform in testing conditions. The commerce functionality within our new store allows us to reinforce this aspect of our brand online, by interacting with a customer, actively guiding them through our product range and identifying items to suit particular climates or activities.”

“A lot of the functionality was suggested by Snow Valley. They have very specific expertise in developing sites for multi-channel retailers and I don't think that we would have got the same level of specific, commercial, common-sense input from a more general design agency.”

Andrew Douglas, Business Development Manager at Snow Valley said, “The immediate growth in Rohan’s online sales is a clear indication of the power of our SS2.NET platform and Commerce Server 2002. We’re now looking forward to helping Rohan to sustain this excellent start.”

The new store replaces Rohan’s existing e-commerce site, which was launched in 1999. Rohan also has a mail order service and 22 stores around the UK.


24 March 2003

About Snow Valley:

Snow Valley is a provider of online commerce solutions for multi-channel retailers. SS2.NET, Snow Valley’s commerce platform, is based on the latest Microsoft .NET technology, including Commerce Server 2002, SQL Server, BizTalk Server and web services. Snow Valley clients include Oddbins, Charles Tyrwhitt Shirts and The White Company.

About Rohan:

For 30 years, Rohan has been involved in the manufacture and retail of high quality textiles and performance clothing suitable for independent travellers and outdoor enthusiasts. As well as their online store and mail order service, Rohan has 22 stores around the UK.

Contact: Sarah Clelland, Snow Valley


Telephone: +44 (0) 20 7813 9520

This press release was distributed by ResponseSource Press Release Wire on behalf of Snow Valley in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit