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Industry expects one million CPS lines by end of March 2003; CPS bringing choice and lower phone bills to UK consumers

Cable & Wireless, the global telecommunications group, today (28 March 2003) announced that it is providing the state-of-the-art Carrier Pre-Selection (CPS) technology behind Reach Telecom’s fast-growing fixed-line residential service, Homecall. Reach Telecom sells Homecall through the 350-plus Phones4U stores and aims to sign more than 400,000 customers during 2003.

Homecall offers a simple way for consumers to access cheaper phone calls without needing to enter PIN codes and prefixes or installing special boxes. Reach Telecom estimates that its average customer saves a significant 55 per cent on their phone bill in comparison with BT’s standard rate calls. Reach Telecom launched Homecall in September 2002 and has already signed up 50,000 customers.

“We have seen a huge interest in the Homecall service,” said Richard Warburton, product manager, Reach Telecom. “Consumers are looking for alternatives to BT and Reach Telecom intends to help meet that demand with no-fuss access to lower priced calls. Cable & Wireless is proving to be a very successful partner for our service. We chose Cable & Wireless as it offered us the best in all our criteria: the best CPS service, a reliable network and the best rates. We look forward to a long-term relationship.”

The UK telecoms industry expects to reach a milestone of one million CPS lines by the end of this month* (March 2003). Reach Telecom joins more than 25 other organisations already signed up for Cable & Wireless CPS technology, including Tesco and Cable Direct.

“CPS has the potential to liberate the UK fixed-line residential market from near monopoly,” said Andrew Sangster, senior vice president, Service Providers, Cable & Wireless. “Cable & Wireless is playing a significant supporting role in this, by providing what we believe is the most robust CPS solution on the market.”

Cable & Wireless CPS technology handles connections automatically at the telephone exchange, avoiding the need for customers to select a supplier manually. It also uses Cable & Wireless’ high quality global network and intelligent processes and systems to maintain a consistently reliable service.

*Source: Figures provided to CPS Commercial Group (Industry & Oftel group representing CPS operators)

- Ends -

Note to editors

News releases on previous Cable & Wireless CPS contracts:

Tesco to Launch Telecom Business with CPS service from Cable & Wireless (27 January 2003)

Cable & Wireless wins contract, worth an estimated £12 million a year, to carry all Cable Direct’s voice traffic (26 November 2002)

About Cable & Wireless

Cable & Wireless is a major global telecommunications business with revenue of over £5.9 billion (US$8.6 billion) in the year to 31 March 2002 and customers in 80 countries. It consists of two core and complementary divisions: Cable & Wireless Regional and Cable & Wireless Global. Cable & Wireless Regional offers a full range of telecommunications services in 33 countries around the world, with major businesses in the Caribbean, Panama, the Middle East and Macau. Cable & Wireless Global provides IP (internet protocol), voice and data services and managed solutions for business customers. It has developed advanced IP networks and value-added services in the US, Europe and the Asia-Pacific region in support of this strategy. Building on its strong national businesses in the UK and Japan, Cable & Wireless Global will focus on serving primarily multinational companies (both enterprises and service providers) in the US, UK, continental Europe and Japan/Asia. For more information about Cable & Wireless, go to

About Reach Telecom

Reach Telecom is the fixed line telephony business of the Caudwell Group, supplying data and voice calling services to the Corporate and Residential market place within the UK. Customers of all sizes benefit from the competitive pricing and innovative services that Reach Telecom provides.

Reach Telecom is at the forefront of the developing UK telecommunications market place, providing products and technologies to its existing and future customers, supporting customers through connection, query handling and fault resolution.

Reach Telecom's unique positioning ensures it can protect customers’ interests in the event of significant market change, whilst capitalising on developments and regulatory advances which rapidly affect the market place in which it operates.

Reach offers new opportunities to the Caudwell Group. The company, management and employees are committed to replicating the success achieved in the mobile market within the fixed line arena.

For more information about Reach Telecom, go to

For more information, please contact:

Katherine Smailes

Cable & Wireless

Tel: +44 (0)20 7315 3564


Henny Valder/Jennifer Goulding

Brodeur Worldwide (for Cable & Wireless)

Tel: +44 (0)20 7298 7075/7089

Email: /

This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit