Traffic to travel agency sites has increased by 17% since war broke out as Internet users search for bargains online, reports Hitwise.
In the two days immediately after war started, visits to travel agency sites fell to its lowest point this year.
However, traffic has recovered considerably as travel agencies offer scores of deals to attract customers who appear reluctant to travel abroad. Traffic peaked on Sunday, when travel agency sites captured 0.8% of visits to the Internet. Since then, Lastminute ( http://www.lastminute.com ) and Opodo (www.opodo.co.uk) have seen the biggest growth in visits to this category, both increasing their market share by 9%.
Of the top 20 upstream sites to Lastminute, however, 37% of traffic originated from other travel sites, suggesting users are really shopping around to get the best deal online. And although Lastminute continues to be the most popular travel agency site, MyTravel http://www.uk.mytravel.com keeps its users for longer, with an average session time of just over 9 minutes.
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