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Traffic to travel agency sites has increased by 17% since war broke out as Internet users search for bargains online, reports Hitwise.

In the two days immediately after war started, visits to travel agency sites fell to its lowest point this year.

However, traffic has recovered considerably as travel agencies offer scores of deals to attract customers who appear reluctant to travel abroad. Traffic peaked on Sunday, when travel agency sites captured 0.8% of visits to the Internet. Since then, Lastminute ( http://www.lastminute.com ) and Opodo (www.opodo.co.uk) have seen the biggest growth in visits to this category, both increasing their market share by 9%.

Of the top 20 upstream sites to Lastminute, however, 37% of traffic originated from other travel sites, suggesting users are really shopping around to get the best deal online. And although Lastminute continues to be the most popular travel agency site, MyTravel http://www.uk.mytravel.com keeps its users for longer, with an average session time of just over 9 minutes.

For the full press release, including charts, please contact jannie.cahill@hitwise.com

About Hitwise

Hitwise is the only online competitive intelligence service that can provide companies with real-time insights into their online competitive environment. By partnering with a wide range of local ISPs, Hitwise collects anonymous information about the usage habits of more than 23 million Internet users worldwide, covering home, work and educational usage.

Hitwise is headquartered in Melbourne, Australia and operates in the UK, US, Australia, New Zealand, Hong Kong and Singapore.

Media enquiries:

If you have any queries about the information contained in this release, please contact:

Jannie Cahill
020 7378 3619
jannie.cahill@hitwise.com




This press release was distributed by ResponseSource Press Release Wire on behalf of Hitwise UK in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.