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LookSmart reaffirms leading position in search targeted marketing sector providing better performing leads without the hassle

London, March 31st 2003 - LookSmart (NASDAQ: LOOK; ASX: LOK), a global leader in search marketing, today announced that it has focussed its UK business on its core competencies after listening and responding to the needs of its customers. LookSmart is now well placed to deliver premium results and value to its partners, advertisers and shareholders.

LookSmart International VP Damian Smith commented, "The Search Marketing Industry has matured enormously since we first opened our operations here in the UK with our joint venture partner, BT. Once the joint venture with BT achieved profitability, LookSmart decided to focus on the most profitable element of the UK business, supplying core search results and listings to our global partner, MSN.co.uk, attracting over 150 million searches per month.

The Company’s refined business model has been well received by our stakeholders and customers. No other company in the Search Marketing arena is capable of providing the sustained ROI and relevancy-based results that LookSmart delivers to its advertisers through our fixed rate cost-per-click (CPC) product," added Smith.

Ben Collins, Media Director of Interactive advertising agency Unique Digital said "Our clients want to see solid ROI from Search Marketing activities. Many advertisers simply want to be included in relevant search directory results rather than having to bid for position and placement within search results - a practice in which advertisers can find themselves outbid on popular keywords. LookSmart’s straightforward advertising solution assures our clients a guaranteed search directory listing in the UK’s most popular portal MSN.co.uk."

LookSmart’s fixed rate CPC solution provides guaranteed exposure in its directory for an agreed amount of time, delivering high performing leads and therefore positive ROI to advertisers. LookSmart remains the only Search Targeted Marketing company to offer guaranteed inclusion into the MSN.co.uk search directory.

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About LookSmart

LookSmart (NASDAQ: LOOK; ASX: LOK) is a global leader in search targeted marketing. In the UK it provides directory and search solutions to leading consumer portal MSN.co.uk. The company operates from a regional office in London, with global headquarters based in Australia and the USA. For further information please visit http://www.looksmart.co.uk

For more information please contact:

Tim Hadley / James Cook / Mark Casey

Prodigy Communications

Tel: +44 (0) 20 7580 1366

Fax: +44 (0) 20 7580 1367

Email: tim@prodigypr.com / james@prodigypr.com / mark@prodigypr.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Prodigy Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.