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10 - 11 February 2004 œ The National Hall, Olympia, London, UK

Technology For Marketing 2004 (TFM 2004), now the UKfs only dedicated event for marketing-related, customer focused technologies, will take place in The National Hall, Olympia, London from 10-11 February 2004. With the addition of the two focus areas of Technology For Customer Service (TFCS) and Technology For Sales (TFS) in 2003, the event is now positioned as the UKfs definitive CRM (Customer Relationship Management) event.

TFM 2004 will build upon its award winning launch in 2001 (1) and double digit growth achieved in 2002 (2) & 2003 (3) to offer non-technical and technical visitors an integrated technology, CRM and marketing event in a jargon free environment.

TFM 2004 will have even more features, a comprehensive educational programme, free industry focused seminars and more than 150 exhibitors. It will continue to cover all the major marketing-related, customer-focused technologies that help marketers to better Understand, Target, Reach and Interact with their customer more profitably.

gTFM 2004 is the UKfs only event where marketing, customer service and sales professionals can identify practical business solutions through the use of marketing-related information and communication technologies (ICT),h commented Phil Hunter, Event Director. gBy attending TFM 2004, visitors will have the unique opportunity to learn & understand how technology and marketing can be integrated to achieve business and marketing objectives more successfully.h
For more information on Technology For Marketing 2004 please visit or call +44 (0) 20 7921 8557.

Notes to Editors

1) Technology For Marketing 2001 won the silver award for Best New Exhibition Award at the Marketing Awards 2001.

2) Technology For Marketing 2002 attracted 3,882 total attendees (ABC Audited), a 17% increase on the ABC Audited launch in 2001.

3) TFM 2003 attracted 4,635 attendees (ABC Audited), an increase of 19.39% on the 2002 ABC Audited attendee figure.

About Technology For Marketing

TFM 2003 increased its pure visitors by 20.34%, increased the number of exhibitors by 22% and increased its total attendance by 19.39% compared to the 2002 event. The event also rebooked 70% of the floor space for the 2004 event. Since its launch in 2001, TFM has seen substantial, double-digit growth year on year. TFM 2004, incorporating TFCS & TFS, will be held at The National Hall, Olympia, London, UK from the 10-11 February 2004.

About CMP Information - IT & Games Division

CMPi's IT & Games Division has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse high-tech markets. It remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMPifs current successful products include CCF magazine (Call Centre Focus); Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing incorporating Technology For Customer Service and Technology For Sales, ECTS, GDCE, SCoRE, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events and the Call Center Media Portal.

Press Contact:

CMPi : Toni Cullen, Tel: +44 (0)20 7921 8518, email:

This press release was distributed by ResponseSource Press Release Wire on behalf of UBM plc in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit