As the UK’s love affair with DIY continues and the long Easter bank holiday gets underway, Hitwise reports that UK Internet users have been flocking to house & garden sites over the last few weeks to hunt for the best deals online.
Traffic to the house and garden sector has increased by 9% within the last month, and in the last 12 months the category has grown by a staggering 128%, boosted by the UK’s preoccupation with the housing market and interest in home makeover TV programmes.
Experts say that even if the property bubble does burst, the home improvement market will remain unaffected as home owners look to improve rather than move.
The market leader continues to be B&Q www.diy.com which accounted for 18% share of visits made to UK house and garden sites in the week ending 12th April. However more people bookmarked www.screwfix.com which also had the longest session duration, with users spending an average time of 9 minutes and 42 seconds on the site.
The competitiveness of the house and garden sector is reflected in Hitwise’s clickstream data to B&Q’s site, illustrating that UK consumers are indeed hunting around for the best deals. 2.61% of traffic originated from Homebase, 1.18% of traffic originated from Argos, 0.82% of traffic orginated from Screwfix and 0.66% of traffic originated from Focus.
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