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Rob Pearson to oversee expanding UK sales operations

London, 24th April 2003 - LookSmart UK has today announced the appointment of Rob Pearson as sales director, to develop and manage all aspects of LookSmart’s expanding sales operations. LookSmart (NASDAQ: LOOK; ASX: LOK) is a global leader in search targeted marketing, providing directory and search solutions to leading UK consumer portal

Damian Smith, international vice president of LookSmart Ltd said, "Rob’s knowledge, passion and proven commitment to LookSmart will be invaluable in providing our sales teams with the support and leadership they need, as they work towards driving sales in the competitive UK market."

"My role is key to ensuring that LookSmart provides relevant and competitive search market solutions in-line with the developing needs of the market," said Rob Pearson. "I look forward to advancing LookSmart’s position as the partner of choice for advertisers looking to exploit the effectiveness and efficiency of our cost-per-click search listings solution."

Prior to the appointment of sales director, Rob Pearson worked within BTLookSmart, the international joint venture between LookSmart and British Telecommunications (NYSE: BTY). Working within both account manager and sales manager positions enabled Pearson to gain an in-depth understanding of the search directory marketplace and the specific requirements of LookSmart’s potential clients. Before that he worked for IPC Magazine's added value department "Innovator" as sales manager, responsible for both business and team development.

Pearson’s appointment follows LookSmart’s new focus on providing advertisers with a straightforward cost-per-click solution that guarantees solid ROI, through its human-edited search directory listings service used by the UK’s most popular portal


About LookSmart

LookSmart (NASDAQ: LOOK; ASX: LOK) is a global leader in search targeted marketing. In the UK it provides directory and search solutions to leading consumer portal The company operates from a regional office in London, with global headquarters based in Australia and the USA. For further information please visit

For more information please contact:
Tim Hadley / James Cook / Mark Casey
Prodigy Communications
Tel: +44 (0) 20 7580 1366
Fax: +44 (0) 20 7580 1367
Email: / /

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