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MDA Conference to be held Tuesday, 24th June 2003 in The Hub.

The Mobile Data Association, the non-profit global association for vendors and users of mobile data and their advisors, will be holding special seminar sessions entitled Deploying Mobility in the Corporate Space on Tuesday 24th June at Networks for Business 2003. The morning sessions will be open to all event visitors as well as the wider online audience who will be able to witness the sessions via a live web-stream from The Hub seminar theatre.

The MDA reflects the common voice of the mobile data industry. It successfully strives to create a new level of awareness amongst users and advisers directly influencing operational management. As such, the MDA seminar has been designed to discuss the theme: Deploying Mobility in the Corporate Space: the benefits of doing so, and how to maintain a competitive edge with mobile technology constantly changing.

Delegates who attend the morning sessions will gain a better understanding of how to actively use the information to:

provide Return on Investment (ROI) information to aid (continued) deployment of Mobility Solutions,

understand how companies maintain a competitive edge with constantly changing technology,

hear from the industry experts about how to harness the technology available and review the costs of ownership.

The MDA seminar will run as follows:-

9.45- 10.45 Ask The Audience
This is the opportunity for delegates to take part in a real-time survey using wirelessly connected Pocket PCs. The Pocket PCs will be given out to delegates, and the audiences response to questions on subjects such as operational areas of businesses and return of investment issues will be displayed discussed and analysed. The results from this session will provide data for the MDA Panel Debate.

John Rogers and Steven Reynolds, MDA Executive Directors, will moderate this session.

10.45 V 11.45 MDA Panel Session:
Delegates will be able to hear MDA Executive Directors discuss and debate the topic ¡¥Return On Investment for Mobility Solutions¡¦ using the results from the morning session.

Mike Short, MDA Chairman will chair the session, and panelists will include:

Nick Hunn, MDA Executive Director
Martin Kendrick, MDA Executive Director
Peter George, MDA Executive Director
John Rogers, MDA Executive Director
Steve Reynolds, MDA Executive Director

The MDA Panel Session will present delegates with expert advice on many aspects of mobility deployment and in particular the Return On Investment for mobility solutions. The MDA morning event will conclude with a look into the future and cover topics such as where is the technology going and how can companies harness the technology available.

Steve Reynolds, Executive Director of the MDA explains, We are delighted to be holding our mobility seminar at Networks for Business this year, as it gives all event and online delegates the opportunity to hear real issues and practical, workable solutions discussed by mobile data experts. It will also provide those new to the market with a central forum to discuss fundamental issues with other experts, and we look forward to welcoming new members to the association.

Jane Murphy, Portfolio Director, Networks for Business concluded, This is the first year the MDA has opened up its seminar sessions to online delegates and non-members. In doing so, it will provide all those interested in mobile data, business continuity, billing and other related fields the platform to understand mobile data issues, including those surrounding ROI. The thought-provoking theme of Deploying Mobility in the Corporate Space¡¦ will address one of the key critical issues within the mobile data market, and we would encourage all end users to attend.

Notes to Editors

About Networks for Business

Networks for Business (formerly networks telecom europe 2002) was held in Halls 17-20 at the Birmingham NEC, UK. It ran from 25th-27th June 2002. Over 190 exhibitors and 11,559 people (ABC Audited) attended the event. Further information can be found at

About CMP Information - IT & Games Division

CMPi's IT & Games Division has more than 20 years of experience in producing industry leading, business-to-business events and publications that reflect the rapidly changing and diverse high-tech markets. It remains at the forefront of the industry by continuously developing existing events and adding new products to its portfolio. CMPi¡¦s current successful products include CCF magazine (Call Centre Focus); Networks for Business, GeoSolutions, GeoNorth, Technology For Marketing incorporating Technology For Customer Service and Technology For Sales, ECTS, GDCE, SCoRE, Call Centre Expo UK and Call Center Expo Europe events; The Call Centre DataFile, Call Centre Management Yearbook, CMP Intelligent Marketing, CMP Interactive events and the Call Center Media Portal.

About the Mobile Data Association

The Mobile Data Association is a trade body representing the common voice of the mobile data industry, and is the official authorised consolidator of SMS and WAP market data on behalf of the four UK cellular networks. With over 60 members throughout Europe, the MDA provides a forum for the industry to meet and share information and is a credible point of contact for the press and consumers. The MDA promotes the uses and benefits of mobile data through conferences, seminars, the media and a dedicated website and maintains an informal dialogue with the appropriate government and regulatory bodies. Mike Short, MDA Chairman and Vice President of O2 is available for comment.

Press Contact:

CMPi : Toni Cullen, Tel: +44 (0)20 7921 8518, email:

MDA: Kate Marriott at the MDA Press Office; Tel: 07041 340235

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