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Failure of thermal printers used to produce date critical labels can be costly and disruptive, especially if it halts shipping. Imaje UK, who has absorbed the former Markpoint thermal printer business, is responding with comprehensive low-cost service contracts. For a modest annual premium, users are promised a four hour response, unlimited parts and engineer call outs. Contracts start from as little as £158 per year.

Imaje can offer the four hour response over 90 per cent of the UK. Failure from misuse and neglect is excluded but, remarkably, Imaje do not restrict the contract to just their own equipment. They will offer repair contracts on most popular makes of industrial thermal printers including rivals such as Datamax, Tec, Zato and Zebra.

The package is expected to appeal to users at sites where there is little or no engineering/IT expertise or where downtime is very costly. The scheme was explained by product specialist Steve Ellison, "The premiums we charge genuinely do reflect the performance of the equipment. Naturally, we can offer the best deals on Imaje printers because of their robust design and inherent reliability, but we do not mind servicing other printer makes. The scheme also allows us to reconnect with Markpoint users who have exceptional brand loyalty."

More information: Mike Hughes, Managing Director, Imaje UK Ltd, Tel. +44 (0)1928 599 420
Fax. +44 (0)1928 599 425 E-mail: Web:

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