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Eurostop Limited has been selected by cutting edge fashion retailer Matches to supply its WinRMIS (Retail management) and WinPOS (Till management) systems, and to develop specific client loyalty software. The new systems will enable Matches to recognize high value clients from their database, analyze shopping traits and use the information to personalize the clients shopping experience by using one-to-one marketing techniques.

In addition, Matches will use the Eurostop solution to manage the supply chain for its wide and eclectic range of products from purchasing to portfolio management. An encrypted remote access database will give live access to buyers whilst purchasing abroad, enabling on the spot decisions to be taken and advantageous deals to be made.

The Eurostop solution replaces a less flexible system that was unable to develop with the company’s expansion. Matches will now be able to more accurately track stock movements between stores and the warehouse, taking a more global approach to their stock control. WinRMIS and WinPOS are ODBC compliant and run on an SQL platform giving scalability so that the system can expand to meet requirements in step with Matches growth.

Julia Worthington, Commercial Manager at Matches commented, “As a company we have built a high-profile client base, by providing distinctive and unusual ranges coupled with excellent customer care. We are totally committed to improving our customers shopping experience so it was important for us to find the system best suited to our unique requirements. Eurostop is able to supply systems that will support our planned expansion and enable us to accurately interpret the needs of our customer.”

One of the scheduled developments being supplied by Eurostop to Matches is to facilitate a live supply chain link to customers via their soon to be introduced web-site.

Phillip Moylan, Sales Manager at Eurostop commented, “At Eurostop we are committed to finding new and innovative ways to help our customers get the most from their Retail Management and EPOS systems. Developing Customer Loyalty systems is going to be the crucial differentiator for retailers and Matches is one of the companies leading the field in this area.”



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NOTES TO EDITORS

About Matches

Matches started trading in 1984 selling men’s and women’s mid-priced merchandise. Since then it has extended its branch network and become synonymous with excellent customer service and well known for its eclectic mix of products, which appeal to many of the rich and famous.

Voted Independent Retailer of the Year by Drapers Record, in 1997 Matches secured the first MaxMara franchise in the UK - an example of their determination to bring their clients the very best designer collections.

About Eurostop

Founded in 1990, Eurostop provides complete solutions for Retail Management for the fashion, footwear and general merchandise sectors encompassing both hardware and software.

Eurostop’s flagship products consist of:

WinRMIS: A suite of head office management applications.
WinPOS: EPOS system for standalone shops, concessions and franchises which integrates to WinRMIS for larger users.
Customer Loyalty: Holds valuable customer data enabling sophisticated permission based marketing.

All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.

As well as advising on and supply suitable hardware Eurostop also undertakes training, support and custom development.

High profile customers include: Ann Summers, Granditer Menswear, Knickerbox, Long Tall Sally, Mikey, Paver Shoes, The Flannels Group, The White Company.

Eurostop will be taking part in the forthcoming Chip and PIN pilot scheme being run by NatWest Bank and retailer Ann Summers.

For more information visit: www.eurostop.co.uk or contact:

Editors Contacts
Phillip Moylan
Sales Manager
Eurostop Limited
Tel: 020 8991 2700
Email: phillipm@eurostop.co.uk

Andreina West/Mary Phillips
PR Artistry Limited
Tel: 01491 636191
Fax: 01491 579798
email: andreina@pra-ltd.co.uk




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