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Neutralize (**) continue growth in digital the arena appointing of Business Development Manager, Martin Dinham to spearhead push


Neutralize , the digital marketing agency continue growth in digital the arena. The growth of the Cornwall-based agency includes the appointment of Martin Dinham, as its new Business Development Manager who starts in May 2003.

In 2002, Neutralize grew by 300%, and is set to improve and increase this substantial and steady growth significantly throughout 2003. The digital marketing agency delivers core services such as search engine marketing [SEM], has been locked in competitive pitches in the last five months. They are finding that most new clients are electing to use them, after experiencing less than adequate services from other SEM providers.

Martin Dinham’s role will be to spearhead the organisation’s continued growth in the Internet and digital marketing marketplace as Edward Cowell, Technical Direct at Neutralize explains, “Martin’s role will be two-fold; building upon the client base we already have, and interacting with the banking and finance, travel and tourism, retail and e-commerce and IT sectors.

Martin will also be responsible for developing alliances with business partners such as Overture, Go Toast, and others we are currently building and nurturing relationships with.”

Dinham’s background prior to Neutralize was new business development and account management with major global software vendors; namely SOFTWARE AG, the third largest non-US based Software Company.

Prior to this, employers that Dinham worked for included Informix Software, DecisionPoint Applications and Ardent Software, which were all new business development and account management roles. Customers signed whilst at these firms included Lloyds TSB, Saga Group, Kensington Mortgage Co, Toyota Motor Finance.

Dinham adds, “It’s great to part of an agency that grows so well organically. I believe the future is bright for Neutralize especially as we begin to establish and communicate many digital disciplines are effective, which many clients and other agencies are still sceptical in adopting. The fact that we are able to quantify and qualify our achievements and success so accurately, is what appeals to me, and is just one key message we are keen to communicate to existing and potential clients.”

----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the Neutralize team.

The media spokesperson for Neutralize is Edward ‘Teddie’ Cowell.

About Neutralize:

Neutralize (**) - independent online marketing services help businesses understand more about their marketplace and customer base online, optimise their operations to increase website traffic, and utilise performance based advertising techniques such as Pay Per Click [PPC] search engine promotion to deliver positive returns on investment.

UK Premier Affiliate for GoToast the leading bid gap management system, and also an Overture Accredited Search Engine Marketing company. Neutralize (**) offer seven years experience in planning and managing traditional search engine optimisation [SEO] and return on investment [ROI] focused PPC campaigns, as branding, sales lead or direct online sales generation vehicles for businesses in the Travel, Retail, Finance and IT sectors.

"Its about much more than what your website looks like"


Neutralize (**)

Email:, Website:

Telephone: +44 (0) 870 063 0707, Fax: (0) 870 063 0708

Address: 3, The Seatons, Tolvaddon Energy Park, Tolvaddon, Camborne, Cornwall, TR14 0HX

Elemental PR:

Tim Gibbon, Account Director, Elemental PR


Direct Telephone: +44 [0]20 8586 5767, Mobile: +44 [0]7930 375663,

Fax: +44 [0]870 1308135, Website:

Address: 7 Goodge Place, London, W1T 4SF, UK


This press release was distributed by ResponseSource Press Release Wire on behalf of Elemental Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit