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Fujifilm announces availability of FinePix S2 Pro at a lowered SRP of £1,699.99

Fujifilm today announced new pricing for the multi award-winning FinePix S2 Pro. The camera, which scooped three awards at this year’s PMA (Photo Marketing Association) and recently won the BIPP (British Institute of Professional Photography) award for Best Digital SLR 2003, will be available at a new Suggested Retail Price of £1,699.99 including VAT, from Friday 9 May 2003. The new price represents a £300 drop from the S2 Pro’s previous SRP, and prices within retail are expected to come in below the £1,699.99 figure.

The FinePix S2 Pro uses Fujifilm’s acclaimed Super CCD sensor to get the most out of 6.17 million effective pixels, delivering a stunning 12 million pixel (4,256 x 2,848) image. Its reputation for outstanding picture colour and detail makes this camera an incredibly attractive option for professional and serious amateur photographers. The FinePix S2 Pro also offers exceptional control over the taking, editing, storing and transferring of high-resolution images, whether in the studio or on location.

Will Rolls, Marketing Manager, Fujifilm UK said, "For consumers, two things have improved on the FinePix S2 Pro – firstly, it is now available more widely than before, and secondly, at a very accessible price. It is not the newest digital SLR on the market, but we are confident that it will easily outgun recent additions to this important category."

Availability and pricing

The FinePix S2 Pro has a Suggested Retail Price of £1,699.99 inc VAT, and is available from digital camera retailers. Information about local stockists can be found at

Notes to Editors

For further information, images and products for review, please contact:

Neil Ashurst / Daisy Dunkley-Clark
Midnight Communications
0870 458 4181 /

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897 60

Contact details for customers

For information about Fujifilm and its products, please visit: or call
020 7586 1477.

About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the market leader (by value) in digital camera sales, having retained the top share of the UK digital camera market every month since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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