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Fujifilm announces retail availability of the 512MB xD-Picture Card™

27 May 2003

Fujifilm today announced the retail availability of the 512MB xD-Picture Card™, offering even greater memory capacity from the smallest storage format on the market. The new higher capacity card will be available at photographic retailers from July 2003.

The xD-Picture Card™ was developed in 2002, in response to consumer demand for greater memory capacity at an economical price. The card allows high-speed data transfers with less power consumption than comparable storage options. The miniature size of the card has also enabled the development of even smaller digital cameras with high performance features.

Adrian Clarke, Director of Consumer Products at Fujifilm, said: “The new capacity for the xD-Picture Card™ takes it into a commanding competitive position compared to other storage formats, whilst the tiny physical dimensions are of considerable benefit with regard to camera design and size.”

The xD-Picture Card™’s principal benefits include:

*Capacity: Fujifilm xD-Picture Cards™ are currently available in capacities of 16MB, 32MB, 64MB, 128MB and 256MB, with the 512MB card widely available in July 2003. The media’s development roadmap shows storage capacity potential of up to 8GB.

*Dimensions: 20mm x 25mm x 1.7mm (0.8 x 1.0 x 0.07 inches). This size makes the xD-Picture Card™ the smallest memory card available.

*Read/Write Speeds: The xD-Picture Card™ has one of the fastest read/write speeds on the market. These high speeds can greatly enhance the user’s experience with a product. For example, a photographer can take new pictures or view existing images more quickly with the xD-Picture Card™ media than with other, slower media formats.

*Power Consumption: The xD-Picture Card™ is designed to use minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.

*Compatibility: Adapters make xD-Picture Cards™ compatible with other media. A PC card adapter, CompactFlash™ adapter and USB card reader are currently available for the xD-Picture Card™.


Availability

xD-Picture Cards™ are currently available in capacities of 16, 32, 64,128 and 256MB. The 512MB card will be available in July 2003.


Notes to Editors

For further information, images and products for review, please contact:

Neil Ashurst / Daisy Dunkley-Clark
Midnight Communications
0870 458 4181 / 2
neil@midnight.co.uk / daisy@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk


More information about Fujifilm products is available at www.fujifilm.co.uk/presscentre


Contact details for customers:

For information about Fujifilm and its products, and for stockist information, customers should visit: http://www.fujifilm.co.uk or call 020 7586 1477.


Other Fujifilm products?

For press information on Fujifilm consumer film cameras and film, please contact:
Melissa Fernandez, Charley Simonds or Carol Hayes
Union PR
Tel: 020 7428 0999
Email: melissa@unionpr.co.uk

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:
The Bright Consultancy
Tel: 01564 795535
Email: pr@bright-consultancy.co.uk


About Fujifilm

Fujifilm is committed to developing the very best imaging and information products, both conventional and digital. The company employs more than 72,000 people worldwide, with 173 subsidiaries stretching across four continents. Outside of Japan, Fujifilm has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and PS plates, and two further factories in Brazil and China. It has a global turnover in excess of £13 billion.

Fuji Photo Film (UK) Ltd has been supplying the imaging, printing and graphics industries, as well as professional and enthusiast photographers, with high quality, innovative products and services for over 25 years in the UK. It currently employs more than 450 people and has become one of the country's most popular photographic brands. Fujifilm is also the market leader (by value) in digital camera sales, having retained the top share of the UK digital camera market every month since November 1998.

© 2003, Fuji Photo Film (UK) Ltd. Specifications are subject to change.

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