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- Actinic enables online sales for bands, DJs, producers and record labels -

12 June 2003 -- Some artists - most notably Madonna - have begun to explore the possibilities of using the internet as a very effective and cost-efficient vehicle for distributing their work. Now leading ecommerce software developer, Actinic, is making this capability available to a much wider range of musicians and record labels through the launch of Actinic Audio Store. Available exclusively from Etcetera Distribution, the software enables anyone to build a complete web site on their PC and sell their digital audio files as well as sheet music, CDs etc. online. Actinic Audio Store will be available by end of June 2003 in two forms: an entry-level 25 product version costing £199 (including VAT) and a version capable of selling up to 10,000 products costing £499 (including VAT). See www.actinicaudiostore.com.

Incorporating all the features of Actinic Catalog (the UK's best selling ecommerce package), Audio Store also includes the facility to sell digital products (such as MP3s, audio clips and samples) alongside hard goods (like t-shirts, CDs and DVDs). Digital products are stored securely on the web site and can only be accessed by customers via dynamic links once the payment has been received.

Integration with the PayPal payment processing system (along with 15 other online payment providers) ensures that the ability to sell online is now available to both professionals and enthusiasts - you don't have to have merchant status.

Phil Rothwell, business development director for Actinic, comments, "In recent years there have been many changes in the music industry with software workstations and sequencers reducing the cost of music production. In a similar way, Actinic Audio Store is able to reduce distribution costs dramatically; enabling up-and-coming bands, record labels, DJs and producers at all levels to promote and sell their output in a way that has not been possible before."

Both versions of Actinic Audio Store are available through Etcetera Distribution - a major distributor with more than ten years' experience selling market-leading products such as Cakewalk's SONAR and Syntrillium Software Corporation's Cool Edit Pro.

"Etcetera has been selling online for almost three years," says Colin Budgen, co-founder and director of Etcetera. "So, not only can we can see the potential of Actinic's new offerings, but we also have the experience needed to tackle this new and exciting project."

For further comment, contact: Phil Rothwell, Actinic Software. Tel: 0845 129 4800, prothwell@actinic.co.uk.

For review product, contact: Actinic's PR: Jane Lee, Dexterity. Tel 01273 470199, jane.lee@dexterity.co.uk.

About Etcetera Distribution: Et Cetera, a trade-only wholesaler, has been supplying award-winning Computer music and sound products since 1993. Thousands of creative individuals use products from Et Cetera's portfolio for composing, performing, recording, and editing music and sound on the desktop.

Et Cetera's product portfolio includes Aardvark pro audio interfaces for PC's; Actinic Audio Store for selling music on the web ; Cakewalk Music Software sequencing and multi-track hard disk recording software; MakeMusic! (formerly Coda) notation software; Marian pro audio cards; ST Audio (Hoontech) pro audio interfaces; Soundtrek auto composition software; Syntrillium (Cool Edit Pro) multi track wave editing software; Tascam (GigaStudio) professional software samplers; Yamaha professional music and sound cards and keyboards, et cetera. Visit www.etcetera.co.uk

About Actinic Software Ltd.: Actinic power more UK ecommerce sites than any other company. Search for 'acatalog' on Google to see the vast range of online stores that run using Actinic. Founded in 1996, Actinic specialises in developing PC-based ecommerce software for small and medium enterprises (SMEs) that want to sell online. Actinic is a key partner in the DTI's UK online for business programme. Some of Actinic's better known UK users include the Royal Opera House, Lloyds of London, Focus Do-it-All, Robert Dyas, the Royal Navy and Help the Aged. Visit www.actinic.co.uk

Trademarks: Actinic Catalog is a registered trademark of Actinic Software Limited. Sonar is a registered trademark of Twelve Tone Systems, inc. Cool Edit Pro is a registered trademark of Syntrillium Software Corporation.

This press release was distributed by ResponseSource Press Release Wire on behalf of Dexterity in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.