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tenten digital has created the first Interactive Services Manager (ISM) Builder for Channel4 known as "4Active".

The ISM is an application that allows the iTV editorial staff to concentrate on the creative, rather than the technical issues surrounding the making of a television portal for Telewest's Liberate platform.

An ISM contains all the information necessary for an iTV service. This includes images, words, links, menus and interactive elements such as games. Each time a change is made to the content in an iTV service, a new ISM must be created for broadcast.

The existing tools for the creation of ISMs were problematic, as they offered no opportunity to preview content and no means of re-using or editing existing content. Fine for technicians, not so good for editorial and television producers!

While designing a new look and feel for Channel4's iTV service, tenten digital was also asked to create a tool that takes over the technical aspects of ISM creation. Providing that all important WYSIWYG approach to content creation.

The ISM Builder goes further by also providing a tool that manages the broadcast scheduling of ISMs. With the ISM Builder, the Channel4 editorial team now has full control of the ISM look and feel, copy, images and the timing of the broadcast.

Other aspects of the ISM builder include, the ability to export Channel4 information pages for use on the Sky platform ISM, and a Banner Ad manager that allows independent scheduling of promotional banners on the Liberate ISM. tenten digital's database driven approach to the ISM builder has also meant that content, such as Info Pages, can be re-used for different ISMs. Without having to be created from scratch each time, the time involved in their creation has been dramatically cut and allows for existing ISMs to be edited and changed.

Tammy Learn, Development Manager for Channel 4, said: "We chose tenten digital on the back of their strong experience in the fields of media and entertainment. They were great to work with as they really understood our requirements in a minimum amount of time. They not only fulfilled our brief - they brought fresh ideas of their own to the project. "

About tenten digital

tenten digital, based in London, is one of the UK leaders in providing interactive services to the entertainment and media industries. tenten digital helps broadcasters and platform owners create new and dynamic applications in television interactivity. As well as providing a third dimension to the viewer experience, tenten digital is committed to the 3 D's of iTV : design, deployment and delivery. tenten digital has brand expertise in-house, that ensures that brand strategy is at the heart of the interactivity deployed.

Founded in 2000 by executives from ntl, BSkyB and Accenture, tenten digital's background in iTV, Internet and mobile business applications allows the creation of multi-platform solutions for broadcasters' interactive programmes, and maximises return on investment. Clients include : attheraces, iTV applications on Sky, Polydor, Channel 4 and classical musician Andrea Bocelli.

Further media information available from :

Xavier Adam
Xavier Adam Public Relations

t 44 (0) 1892 617286 (O)
t 44 (0) 7887 955352 (M)
f 44 (0) 7069 929341

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