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PowerDsine Storms Ahead to Win 1st Place in 'Most Innovative Product'
Category at the Networking Industry Awards 2003

Power over Ethernet technology recognised as the way forward

London, UK - June 25, 2003 - PowerDsine®, the leading provider of Power
over Ethernet technology, is proud to announce that the company has won the
award for 'Most Innovative Product' at the Networking Industry Awards 2003.
The company was presented with the award for the PowerDsine 6000 Midspan
series at a gala dinner in conjunction with the networking for Business
industry event on Tuesday 24 June at the Hilton Metropole Hotel, NEC
Birmingham. PowerDsine was nominated in two categories and up against
competition from Hewlett Packard, Cisco Systems, Cellglide and Mutiny. The
Most Innovative Product award was presented to PowerDsine based on the
functionality, features, innovation, performance, configuration, resilience,
ease of use, price, fitness for purpose and market position of the
PowerDsine Midspan series.

PowerDsine's Power over LAN Midspan is a device with multiple channels (6 to
24), which can be placed between any standard switch and a powered terminal
to allow electrical power to be routed over Ethernet cabling; thereby
offering users cheaper, more flexible deployment of devices, such as
wireless LAN and voice-over-IP equipment.

PowerDsine was delighted to win this award, which honours only the very best
in every field of the networking and telecommunications technology industry
and was evaluated by a panel of judges that included high-ranking
journalists, senior industry figures and established academics in the

Founder and chief executive officer of PowerDsine, Igal Rotem, said: "We are
thrilled to have won this very prestigious award, which is a recognition of
our products and a credit to the corporate users and OEM partners who
believed in our technology in the early days and are today reaping the
business benefits of Power over LAN. This award, together with an approval
in June by the Institute of Electrical and Electronic Engineers (IEEE) of
the standard 802.3af-2003, which defines the specifications to deliver power
over standard Ethernet cables, will help boost confidence and accelerate the
deployment of Power over Ethernet technology. I confidently predict that in
the next five years more than 75% of enterprise network devices will be able
to be powered by Ethernet."


About PowerDsine

PowerDsine is the leading player in Power over LAN(tm) technology providing
the ability to deliver both power and data over a single network cable.
PowerDsine offers converged power and data solutions to corporate users via
it own range of equipment and via OEM agreements with the leading
communications equipment manufacturers in the telecom and datacom
industries. PowerDsine's product line offers a variety of Power over LAN
midspan devices as well as integrated solutions, which are embedded directly
into Ethernet switches. PowerDsine is a founding member of the IEEE 802.3af
Task Force. For more information, please visit

For Further Information Contact:

Beverley Knibbs
Phone 0118 989 5600

# # #
Power over LAN is a trademark and PowerDsine is a registered trademark of
PowerDsine Ltd. All other trade names are the property of their respective

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