Cable & Wireless, the global telecommunications group, today (2 July 2003) announced the re-launch of its award-winning corporate website, www.cw.com, providing a sharper focus on customer needs, easier navigation and clearer contact details. With its upgraded website, Cable & Wireless aims to give a clear and upfront articulation of the company – its business focus, range of solutions and the sectors it serves.
The cw.com website now includes new content areas, including an extensive case studies section, and aims to encourage dialogue with the visitor. Successful user trials were carried out before the re-launch and the site now allows visitors to rate pages on an ongoing basis.
Features of the new website include:
• Easy navigation - the site allows more intuitive navigation and allows visitors to skim-read pages and click through to related information
• Key web tools for greater usability – including improved search facilities, visibility of contact details on the home page and throughout the site, printer-friendly pages and the ability to send news directly to a friend or colleague
• Current and relevant content - new, quality content that is targeted to the needs of Cable & Wireless’ primary audiences
Cable & Wireless will also launch tailored versions of the website for the USA, Continental Europe and Japan this month.
The cw.com website was launched in December 2000 following a six-month project to rationalise and consolidate the organisation’s existing web properties, which numbered some 115 websites.
About Cable & Wireless
Cable & Wireless is one of the world's leading international communications companies. It provides voice, data and IP (Internet Protocol) services to business and residential customers, as well as services to other telecoms carriers, mobile operators and providers of content, applications and internet services.
Cable & Wireless' principal operations are in the United Kingdom, continental Europe, the United States, Japan, the Caribbean, Panama, the Middle East and Macau.
For more information about Cable & Wireless, go to www.cw.com.
For more information please contact:
020 7298 7043
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